{"list":[{"id":"454","catid":"15","userid":"1","username":"admin","title":"Carefully chosen technologies for ensuring quality \u00b7 Xiao Keyong, deputy general manager of CNFONU, led a team to inspect Changsha to inspect new production line equipment","title_style":"","thumb":"","keywords":"","description":"From July 10 to 11, Xiao Keyong, deputy general manager of CNFONO, together with Zhou Yanyan, senior manager of Purchasing Department, Deng Yingyan, senior manager of R&D department, ","content":"\u3000\u3000<\/span>\u3000<\/span>In order to further enhance the professional level of the company's own factories and bring more quality new products to consumers, CNFONO plans to add a new production line, which is a drop bottling and special medical food bottling line. The establishment of the new production line will further enhance the market competitiveness of Wellohi's new products.<\/span><\/span>
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\r\n\t<\/span>Group photo of CNFONU Study Group and senior management of Today Technology<\/span>\r\n<\/div>\r\n
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\r\n\u3000\u3000From July 10 to 11, Xiao Keyong, deputy general manager of CNFONO, together with Zhou Yanyan, senior manager of Purchasing Department, Deng Yingyan, senior manager of R&D department, and Deng Bolin, senior manager of CNFONO, etc. went to Changsha to conduct on-the-spot investigations and listened to the introduction of the major production line manufacturers, to understand in detail the current market on the production of drop bottling and special medical food bottling lines, in order to find a high-quality production line equipment partners, carefully choose technologies, and ensure quality.<\/span>
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\r\n\u3000\u3000The CNFONO Study Group visited well-known enterprises such as Truking Technology Co., Ltd., a well-known Shenzhen listed company, Changsha Today Technology Co., Ltd., a well-known pharmaceutical packaging material manufacturer, and Hunan China Sun Pharmaceutical Machinery Co.,Ltd., which was awarded the title of National Enterprise Technology Center, for in-depth understanding of all aspects of the company with the heads of major enterprises and in-depth inspection of machinery and equipment in the production line workshop.<\/span>
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\r\n\u3000\u3000Xiao Keyong, deputy general manager of CNFONO, said that CNFONO will adhere to the mission of \"making birth away from nutritional imbalances\", follow the \"five unified procurement model\" in accordance with international GMP standards, strictly control the procurement of production equipment, and strive to improve the production process, and be committed to producing the highest quality nutritional supplements using the most advanced technologies to ensure quality from the source.<\/span>
\r\n<\/span>","url":"\/index.php?m=News&a=show&id=454&l=en","template":"","posid":"1","status":"1","recommend":"0","readgroup":"","readpoint":"0","listorder":"0","hits":"212","createtime":"1562833343","updatetime":"1562833343","lang":"4","pic":"\/Uploads\/201907\/5d415044179d9.jpg","pospic":"","date":"2019.07.11"},{"id":"453","catid":"15","userid":"1","username":"admin","title":"The perfect ending of the first phase of the Mothers and Infants Whampoa Military Academy, Graduation season of CNFONO Tsinghua Mothers and Infants Product Chain President Class","title_style":"","thumb":"","keywords":"","description":"From June 21 to 23, 2019, the presidents of the CNFONU Tsinghua Mothers and Infants Product Chain President Class, which is known as the \"Mothers and Infants Whampoa Military Academy\"","content":"

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\r\n\t\u3000\u3000From June 21 to 23, 2019, the presidents of the CNFONU Tsinghua Mothers and Infants Product Chain President Class, which is known as the \"Mothers and Infants Whampoa Military Academy\", ushered in the graduation season. The first-phase students met in Beijing to hold a graduation ceremony and personally experienced the rich meaning of the Tsinghua University's spirit of \"self-improvement, ethics and morality\", and drew on the rich knowledge and experience of Tsinghua famous teachers. The courses of this graduation trip mainly focus on the two themes of \"stress and emotion management\" and \"new social retail (new retail upgrade of mothers and infants product industry)\". They are preached by Tsinghua famous teacher - Mr. An Kang and Guan Lixin. After the study of three days and two nights, the students benefited a lot, and they have a new inspiration for the development of the industry and their own management. They have drawn a perfect ending for the travel tour of the CNFONU Tsinghua Mothers and Infants Product Chain President Class I.<\/span>\r\n<\/p>\r\n
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\r\n\tTsinghua famous teacher - Mr. An Kang shared the method of \"stress and emotion management\" to the students\r\n<\/div>\r\n
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\r\n\u3000\u3000On June 22, the \"stress and emotion management\" course, which was taught by the famous teacher - Mr. An Kang, focused on the people. No matter the manager himself\/herself, staff members, partners, or customers, the impact of emotion on people is large and in certain moments is subtle and difficult to find and control. Systematic study of the \"stress and emotion management\" course, and objectively and rationally facing their own stress and emotion, is very important for every manager. From the two aspects of \"determinants of stress and emotion\" and \"management methods of stress and emotion\", Mr. An's curriculum is in-depth sharing with the participants in a simple way, improving the emotional adjustment ability of the students for better managing the enterprise.<\/span>
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\r\n\tTsinghua famous teacher - Mr. Guan Lixin shares social new retail knowledge with students\r\n<\/div>\r\n
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\r\n\u3000\u3000On June 23, the \"new social retail (mothers and infants industry new retail upgrade)\" course, which was given by the famous teacher - Mr. Guan Lixin, led the students to think deeply through interactive learning. Mr. Guan said that the core value of the Internet is the user. The three major diseases of the brands are: no user accumulation, no data-driven, no social marketing, and the three secrets are: replacing the control with the ability, replacing the manual with the system, and using the data to drive the operation. And as for the user source, how to divert, how to improve loyalty, the use of data, and member management, etc., Mr. Guan introduced the details to students one by one. For the students who previously used the offline store as their main position, this new retail course will open a door for social dividends for them.<\/span>
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\r\n\tThe students have achieved excellent results and won the commemorative album of Tsinghua University Centenary Celebration as the award.\r\n<\/div>\r\n
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\r\n\u3000\u3000After the study of three days and two nights, the participants not only had a more objective and comprehensive understanding of their own stress and emotion management, but also had a deeper understanding of the new social retail. Through the rare communication platform of the mothers and infants product chain president class, the trainees not only learned more new cutting-edge knowledge of the industry, but also deepened mutual understanding and laid a solid foundation for mutual cooperation. Let us look forward to the re-launch of the CNFONU Mothers and Infants Product Chain President's Class, the second phase of the Mothers and Infants Whampoa Military Academy, which is coming soon!<\/span>
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\r\n<\/span>\r\n<\/p>","url":"\/index.php?m=News&a=show&id=453&l=en","template":"","posid":"1","status":"1","recommend":"0","readgroup":"","readpoint":"0","listorder":"0","hits":"202","createtime":"1561363955","updatetime":"1561363955","lang":"4","pic":"\/Uploads\/201907\/5d414f2f3e4ab.jpg","pospic":"\/Uploads\/201907\/5d414f4604232.jpg","date":"2019.06.24"},{"id":"424","catid":"15","userid":"1","username":"admin","title":""Unstoppable Joint Win-Win" - Wellohi & Baby Elephant Strategic Cooperation Conference Was a Complete Success!","title_style":"","thumb":"","keywords":"Wellohi Wellohi & Baby Elephant Strategic","description":"On May 13, the \"Unstoppable Joint Win-Win\" - Wellohi & Baby Elephant Strategic Cooperation Conference was successfully held at Tilang Times Hotel in Xi'an! Cheng Yan, General Manager of CNFONU and Fen...","content":"

\r\n\t\u3000\u3000On May 13, the \"Unstoppable Joint Win-Win\" - Wellohi & Baby Elephant Strategic Cooperation Conference was successfully held at Tilang Times Hotel in Xi'an! Cheng Yan, General Manager of CNFONU and Feng Hongwei, General Manager of Baby Elephant signed a strategic cooperation agreement. The conference was attended by senior leaders from CNFONU and Baby Elephant, Wellohi's dealers and partners, guest friends and the media. Among them, there were (in no particular order) Mr. Cheng Yan, General Manager of CNFONU, Mr. Feng Hongwei, General Manager of Baby Elephant, Ms. Zhang Ting, Vice General Manager of Baby Elephant, Mr. Xiao Keyong, Vice General Manager of CNFONU, Mr. Yang Pei, Vice General Manager of CNFONU, Mr. Chen Tejun, Chief Strategy Officer of Wellohi, Mr. Liu Lu, President of CNFONU Joint Dynamic Sales University, Mr. Wang Zhanqiang, General Manager Assistant of CNFONU, Mr. Shen Qi, Director of CNFONU Market Center, Mr. Hao Xu, Sales Director of CNFONU Wellohi Northern Sales  Region of China, Mr. Chen Jundong, Dean of Marketing College of CNFONU Joint Dynamic Sales University, Mr. Ni Wei, Co-founder of Focus Media, Senior Vice President of the Group, Professor Su Yixiang, a well-known domestic maternal and infant nutrition expert, etc. They gathered here to witness the launch of a new mode of maternal and infant industry brand and channel cooperation.<\/span>\r\n<\/p>\r\n

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\r\n\t\u3000\u3000Under the impetus of new retail revolution, the \"selling thinking\" of maternal and infant stores has become a thing of the past. Instead, the consumer-centered \"user thinking\" has become the focus of upgrading and transformation. The urgent dilemma for the maternal and infant industry to explore and solve lies in how to build communication between the brand and consumers, and how terminal stores can further achieve targeted sales and attentive service. Today, Wellohi, a leading brand in the maternal and infant nutrition industry, launched strategic cooperation with Baby Elephant, an influential channel brand in mother-infant-child industry in the Midwestern China, to build a new structure in combination with \"people, product and place\", create a new model of cooperation between the brands and channels of the mother and infant industry, allowing both sides to give full play in their respective fields, provide consumers with better experience, and set up the model for mother-infant dynamic sales. Join hands to achieve win-win results, leading the maternal and infant nutrition market!<\/span>\r\n<\/p>\r\n

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\r\n\"Village Head\" Extends Best Wishes, Looking Forward to Further Cooperation<\/strong><\/span>
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\r\n\u3000\u3000Last year, Wellohi signed Li Rui as the brand's parent-child ambassador. He pointed out that there lives a little talent in every baby's mind, which has aroused the attention and focus of Chinese mothers on their baby's intelligence and nutrition. Popular support received by Li Rui among parents and children has greatly enhanced the professional image of Wellohi brand in mother-infant industry, and enhanced the trust viscosity of brands and consumers. Mr. Li Rui has high expectations for the strong cooperation between Wellohi and Baby Elephant; he recorded a video to extend the most sincere blessings, looking forward to future cooperation!<\/span>
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\r\n<\/strong>Strong Cooperation Officially Announced<\/strong><\/span>
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\r\n\u3000\u3000On behalf of CNFONU and Baby Elephant respectively, Mr. Cheng Yan and Mr. Feng Hongwei signed a strategic cooperation agreement in the presence of Mr. Xiao Keyong, Vice General Manager of CNFONU, Mr. Yang Pei, Vice General Manager of CNFONU, Jiao Jie, Chief Purchasing Officer of Baby Elephant, and Pei Zhanyong, Chief Operating Officer of Baby Elephant, as well as partners and media, bringing a brand new way of \"retail+experiential consumption\" to mother and infant channels and jointly opening a brand new chapter for strategic cooperation.<\/span>
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\r\n\t<\/span>Cheng Yan (left), General Manager of CNFONU, and Feng Hongwei (right), General Manager of Baby Elephant signed a strategic cooperation agreement.<\/span>\r\n<\/div>\r\n
\r\n\u3000\u3000At the meeting, Mr. Cheng Yan, General Manager of CNFONU, and Mr. Feng Hongwei, General Manager of Baby Elephant took the stage to give speeches respectively, expressing their best wishes for achieving strategic cooperation. We believe that with the joint efforts by both sides, China's maternal and infant nutrition industry will usher in a new chapter, breaking the barriers between \"brand-channel-consumer\", and create a new era for China's maternal and infant nutrition retail industry.<\/span>
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\r\n\u3000\u3000Mr. Feng Hongwei, General Manager of Baby Elephant, stated that the reason for cooperation with CNFONU lies in that we value Wellohi as a leader in China's mother-infant nutrition industry. With its high-quality mother-infant nutrition products, it has won the recognition of many Chinese mothers, therefore we regard Wellohi to be our partners with huge potentialities. With the landing of Wellohi's \"Li Rui Smart Baby Village\", the brand image of Baby Elephant stores will be fully upgraded; the special training camp of nursery teachers will also help to lift the professional ability in maternal and infant nutrition and comprehensive service level of the staff in Baby Elephant terminal stores with Wellohi's mature training system of maternal and child nutrition knowledge; the professional consultation of the intellectual express allows the users to receive better experience, which will enhance the viscosity of the stores and the products to improve the performance of stores. Baby Elephant's professional platform, high-level service in combination with Wellohi's high-quality maternal and infant nutrition products and series' brand activities will form a strong synergy. It will better serve Chinese mothers and promote the development of China's maternal & infant industry.<\/span>
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\r\n\t<\/span>Speech Delivered by Feng Hongwei, General Manager of Baby Elephant<\/span>\r\n<\/div>\r\n
\r\n\u3000\u3000Mr. Cheng Yan, General Manager of CNFONU, said that Wellohi attaches great importance to the cooperation with Baby Elephant, as it is the most influential one-stop shopping and all-round supporting service retail service provider of maternal and infant products in the northwest region of China. As a professional consultant for mothers and babies, Baby Elephant understands mothers' needs, while Wellohi provides high-quality goods to meet their needs. Through a series of activities carried out by Wellohi, Baby Elephant can fully empower and promote the growth of performance in both sides. The achievement of this strategic cooperation will bring new development opportunities for both parties, and jointly improve the maternal and infant nutrition level for Chinese mothers via products with better quality and more professional services.<\/span>
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\r\n\t<\/span>Speech Delivered by Mr. Cheng Yan, General Manager of CNFONU<\/span>\r\n<\/div>\r\n
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\r\nCooperation Between the Two Sides Is an Irresistible Trend to Achieve Full Empowerment<\/strong><\/span>
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\r\n\u3000\u3000At the conference, Mr. Chen Tejun, Chief Strategic Officer of Wellohi, introduced to the guests the brand strategy plan of Wellohi in 2019. Mr. Chen Tejun pointed out that in the new age of mother-infant consumption, the growth of mother-infant retail market has slowed down, therefore the terminal needs to develop profitable product category for sustainable development. The policy has laid the foundation for the development of maternal and infant nutrition industry, i.e. National Nutrition Plan (2017-2030). 13 ministries and commissions jointly carried out 100-day campaign to crack down on illegal practices involving health products, etc. All such measures opened the market door for maternal and child nutrition products. The fast-growing maternal and infant nutrition market will challenge sales volume of 100 billion yuan in 2020. In the mean time, slower population growth rate will allow the boost of nutrition products. Nutrition products will replace milk powder to be a star product category of high speed growth in mother-infant retail industry. Maternal and infant nutrition will lead the second profit revolution in the terminals. As a well-known brand in the maternal and infant nutrition industry, Wellohi boasts professional premium products. Its raw materials, research and development, knowledge storage, product classification are all in line with international standards, with a strong dynamic sales strength. For example, the blessings from \"Village Head\" Li Rui, the new entity community interaction mode of smart baby village, new visual display packaging, professional media cooperation, etc. All these can bring a strong sales support for dealers, Wellohi's ever-growing combat effectiveness will bring endless surprises for all partners.<\/span>
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\r\n\tChen Tejun, Chief Strategic Officer of Wellohi<\/span><\/span>\r\n<\/div>\r\n
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\r\nUnstoppable Joint Win-Win<\/strong><\/span>
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\r\n\u3000\u3000Subsequently, Mr. Yang Pei, Vice General Manager of CNFONU, elaborated to the guests the cooperation plan between Wellohi and Baby Elephant in the full year. Mr. Yang Pei said that the two sides have set a three-year goal: that is to locked in the consumer-based mentality of maternal and child nutrition in western China & double leading brands with channel profit. And set a target for retail sales under strategic cooperation in 2019, with detailed planning of the foremost strategic commodities in four stages, and said that CNFONU will do their utmost to enhance Baby Elephant's strategic determination. Strong resources will be provided to the projects including advertising and publicity, kick-off meetings, store package materials, training, intelligence express, sales competitions, and Wellohi brand spokesperson, etc. It will also provide full and continuous support to back-end platforms including Joint Dynamic Sales University of CNFONU, Excellent Mom 365 Customer Service Center of CNFONU and so on, to achieve worry-free of Baby Elephant dynamic sales. With the implementation of many incentive policies and the establishment and expansion of the user circle of Wellohi and Baby Elephant, both parties will surely create brilliant achievements together.<\/span>
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\r\n\tYang Pei, Vice General Manager of CNFONU<\/span>\r\n<\/div>\r\n
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\r\n\tHe who has a thorough knowledge of the enemy and himself is bound to win in all battles.<\/strong><\/span>\r\n<\/div>\r\n<\/span>
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\r\n\u3000\u3000Subsequently, Mr. Ni Wei, Co-partner of Focus Media and Senior Vice President of the Group, elaborated to the guests the communication strategy of mother-infant nutrition industry, and analyzed the consumption behavior of post-90's mothers. This allows us to be aware of that the brand power of shaping commodity brands and chain brands in the maternal and infant industry has huge impact on the flow acquisition and the direct consumers.<\/span>
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\r\n\t<\/span>Ni Wei, Co-partner of Focus Media and Senior Vice President of the Group<\/span>\r\n<\/div>\r\n
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\r\n\u3000\u3000Professor Su Yixiang, a well-known expert in maternal and infant nutrition in China, shared her ideas with the guests on the philosophy of maternal and infant nutrition from a professional perspective. Creating the professional nutrition linkage system between Wellohi and Baby Elephant from a professional perspective will provide professional theoretical support for Wellohi's theory of hierarchical nutrition for mothers and infants.<\/span>
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\r\n\t<\/span>Professor Su Yixiang, a Well-Known Domestic Expert on Maternal and Infant Nutrition<\/span>\r\n<\/div>\r\n
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\r\n<\/strong>Mobilizing Speeches Delivered to Aim High<\/strong><\/span>
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\r\n\u3000\u3000At the conference, Mr. Hao Xu, Sales Director of CNFONU Wellohi Northern Sales Region of China, took the stage to announce the first round of sales policy and shopping guide incentive program, so as to help Baby Elephant achieve in the marketing warfare. Mr. Pei Zhanyong, Chief Operating Officer of Baby Elephant, took the stage to deliver a mobilizing speech for sales partners and colleagues. The recent video dedicated to the sales promotion campaign of Wellohi sales team in Baby Elephant stores was played; the campaign achieved impressive results, receiving high praise and warm applause from guests present.<\/span>
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\r\n\t<\/span>Hao Xu, Sales Director of CNFONU Wellohi Northern Sales Region of China<\/span>\r\n<\/div>\r\n
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\r\n\t<\/span>Pei Zhanyong, Chief Operating Officer of Baby Elephant<\/span>\r\n<\/div>\r\n
\r\n\u3000\u3000Mr. Liu Lu, President of Joint Dynamic Sales University of CNFONU, came to the stage to share the results of the campaign and gave a mobilizing speech. In order to make the terminal sales partners and colleagues feel proud with personal honor and value, Chen Jundong, Dean of Marketing College of CNFONU Joint Dynamic Sales University, took the stage to elaborate on the Wellohi Brand Spokesperson Competition. Through prize-winning knowledge quiz and the building of the model store, inspire terminal sales partners and colleagues to be professional salespersons with more professional knowledge and skills, better serve consumers, enhance user experience and brand reputation, and provide a platform for everyone to achieve and enhance their self value.<\/span>
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\r\n\t<\/span>Liu Lu, President of Joint Dynamic Sales University of CNFONU<\/span>\r\n<\/div>\r\n
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\r\n\t<\/span>Chen Jundong, Dean of Marketing College of CNFONU Joint Dynamic Sales University<\/span>\r\n<\/div>\r\n
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\r\n\t\u3000\u3000The achievement of this strategic cooperation marks the exploration and upgrading of the new retail of maternal and infant nutrition by Wellohi and Baby Elephant. The two sides achieved strong cooperation to open up upstream and downstream, and realized the linkage of consumers. Reconstructing the new consumption ecology of mother and child industry to bring better service experience to consumers in joint hands, Wellohi has also brought a lot of great projects. In the future, Wellohi and Baby Elephant will go forward hand in hand, share the benefits of development and achieve win-win!<\/span>\r\n<\/p>\r\n

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\r\n\t\u3000\u3000This grand event was attended by all the invitees related in this industry. A grand event of the maternal and infant industry attended by more than 1,000 people - Western Summit of 2019 CBME China Children-Baby-Maternity Retail Conference kicked off in Chengdu on May 9! This summit was attended by many professionals in the industry including Gu Xiaoyuan, General Manager of Informa China (Hangzhou), Tang Dong, Senior Director of Retail Service Department of Nielsen China, Yuan Xin, Professor and Doctoral Supervisor of Institute of Population and Economic Development of Nankai University, Chen Yue, Chairman of Chengdu Zhongyi Homeland Trade Co., Ltd., Luo Nengcai, Chairman of Kunming Dengkang Infant & Toddler Product Co., Ltd., Zhu Mingming, national-level enterprise mentor, Zhu Xi, Principle Lecturer from EMBA Class and President Class of Overseas Education College of Shanghai Jiao Tong University, as well as channel dealers in the maternal and child industry across the country, to discuss the reform methods of retail terminals in the \"future retail era\" and provide a shot in the arm to the maternal and child retail industry.<\/span> \r\n<\/p>\r\n
\r\n\u3000\u3000Yang Pei, Vice General Manager of Guangzhou CNFONU Health Technology Corp., Ltd., was invited to attend the conference. He held a distinctive opinion on the status and future prospects of maternal and infant nutrition industry and shared thoughts on the brand strategy of its maternal and infant nutrition brand Wellohi, which received great attention and affirmation from the participants.<\/span>
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\r\nSummit on New Retail with Real Stuff Came out in Succession<\/strong><\/span>
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\r\n\u3000\u3000The summit was attended by various enterprises related in this industry, and more aimed at the discussion of new retail. At this conference, a number of well-known experts and professional lecturers shared thoughts on population development trends and consumption habits with various industry players in the region, to help regional retail terminals improve their management capabilities, solve practical problems encountered in store operations, upgrade sales performance at stores and formulate future development plans, and committed to the regional consumer market. Real stuff on full display with ideas exchanged in turn!<\/span>
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\r\n\tMacro-level Interpretation of Regional Population Trends and Population Development Strategies<\/span><\/span> \r\n<\/div>\r\n
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\r\n\t<\/span>Yuan Xin, Professor of Institute of Population and Economic Development of Nankai University<\/span> \r\n<\/div>\r\n
\r\n\u3000\u3000\"From the perspective of national birth population, before the launching of the One-Child Policy, the annual birth population was 16.35 million before 2012; after putting an end to the policy, the year 2016 witnessed 17.86 million, the peak of annual birth population, and then began to decrease, but by 2010, we were still the world's first most populous country, so there is no need to worry about the cliff-like or avalanche-type decline in China. In addition, future industrial targets may be mainly concentrated in cities and towns.\"<\/span>
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\r\n\tUnderstanding the New Generation of Consumers<\/span>\r\n<\/p>\r\n

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\r\n\t<\/span>Tang Dong, Senior Director of Retail Service Department of Nielsen China<\/span> \r\n<\/div>\r\n
\r\n\u3000\u3000\"Consumer Trends - Rational Consumption. The female consumer also represent a sound driving force. Among consumers who received our interview, no matter how the next year changes, 37% of consumers felt that there was no greater change in consumption model, but 15% of these increased consumers felt that they would buy cheaper goods to meet basic efficacy.<\/span>
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\r\n\u3000\u3000In the era of rational consumption, the brand halo effect for consumers is no longer the major considering factor when choosing simple products. According to the research we conducted between 2018 to 2019, small brands witnessed growth by 26-27 percentage points. With the development of the Internet, more small brands will provide wider choices for consumers.\"<\/span>
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\r\n\t<\/span>Survey Report Interpretation of the 2019 CBME China Children-Baby-Maternity Retail Industry<\/span> \r\n<\/div>\r\n
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\r\n\t<\/span>Gu Xiaoyuan, General Manager of Informa Markets (Hangzhou)<\/span> \r\n<\/div>\r\n
\r\n\u3000\u3000\"The key words include birth rate decline, the advent of the omni-channel era, online and off-line, increasingly diversified consumer groups, market diversification, and pan-90s and second child. In the past three years from CBME's survey of the entire industry, how retailers can improve user experience and their services will be the trend for further development. It is recommended to implement continuous innovation, increase brand and product value, so as to achieve sustainable and healthy development of business.\"<\/span>
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\r\n\t<\/span>Building a Quality Experience Store<\/span> \r\n<\/div>\r\n
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\r\n\t<\/span>Zhu Mingming, national-level enterprise mentor<\/span> \r\n<\/div>\r\n
\r\n\u3000\u3000\"Experience store building, in our opinion, in fact, comparing stores in Europe and those in the United States, most of the luxury and service industries develop fairly well in Europe instead, because there is a set of services experience and newly designed process and model in Europe, i.e. the four steps we explore, exploration, definition, design and iteration. Continuously alternate such a new service design process, thus bringing about the growth of single customers.\"<\/span>
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\r\n\u3000\u3000After sharing of thoughts on the theme, round-table dialogue was held then and participated by guests including Gu Xiaoyuan, General Manager of Informa China (Hangzhou), Tang Dong, Senior Director of Retail Service Department of Nielsen China, Yuan Xin, Professor and Doctoral Supervisor of Institute of Population and Economic Development of Nankai University, Chen Yue, Chairman of Chengdu Zhongyi Homeland Trade Co., Ltd., Luo Nengcai, Chairman of Kunming Dengkang Infant & Toddler Product Co., Ltd., they conducted in-depth exchanges centering on the \"new retail sales\". Many of the views coincided with the brand strategy of Wellohi in the round-table dialogue. Yang Pei, Vice General Manager of CNFONU, benefited a lot from the exchange of opinions with industry experts and elites at this summit, and acquired many new ideas and inspirations for CNFONU and Wellohhi's future development.<\/span>
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\r\n\t<\/span>Round-table Dialogue<\/span> \r\n<\/div>\r\n
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\r\nWellohi empowers the channel ecology and opens up new forces in the maternal and child nutrition industry<\/strong><\/span>
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\r\n\u3000\u3000According to the status of mother-and-child industry and centering on the theme of the development trend of mother-and-child industry, Yang Pei, Vice General Manager of CNFONU, delivered a speech titled with \"The Industry Continues to Achieve Developments\" at the conference. In his speech, he introduced how the strategy of CNFONU transited from healthcare products thinking to nutrition products thinking, shared brand strategic planning of the company's mother and child brand Wellohi, as well as the company's technical support and product research and development results. Yang Pei, Vice General Manager pointed out that China's maternal and child nutrition products have entered a period of rapid development, and the filing system has triggered an outbreak in the industry. Supported by favorable policies from 2018 to 2022, the industry will usher in explosive growth, and the share of nutrition products in maternal and child stores is expected to exceed 15%.To seize this opportunity, the brand of maternal and infant nutrition must adjust the strategy by transiting from healthcare products thinking to nutrition products thinking, which includes four characteristics: 1. Whole process: continuous nutritional supplement throughout pregnancy preparation, pregnancy, nursing and 0-18 years old.2. Equilibrium: optimization of nutrition management, comprehensive replenishment of various nutrients, and prevention of nutrient deficiency and excess.3. Food-based\/grade products: preventive treatment of disease, supplement nutrition instead of alleviating diseases, more applicable for daily supplements.4. Customization: nutrient arrangement according to the characteristics of different individuals. Product will be presented in package, and provided in phases. Take Wellohi's products as an example, its product has undergone the transition from health products to dietary supplements, whose product positioning has undergone the transition from the combination of efficacy to nutrient series in phases to the future of special medicine food category.<\/span>
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\r\n\t<\/span>Yang Pei, Vice General Manager of CNFONU<\/span> \r\n<\/div>\r\n
\r\n\u3000\u3000In order to help its stores to better attract consumers, under the strategy of comprehensive brand upgrade in 2019, Wellohi has led the transformation of the entire industry by establishing a series of brand systems including model star city, the launching of spokesperson competition, sales PK competition, and thousand days nutrition public welfare activity, to constantly explore consumer consumption characteristics and market demand in the new era, and to empower the terminals.<\/span>
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\r\n\t<\/span>Yang Pei, Vice General Manager explained in detail the dynamic sales system of the Wellohi brand.<\/span> \r\n<\/p>\r\n
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\r\n\t\u3000\u3000The conference strengthened communication and exchanges between children-baby-maternity retailers, shared new technologies, disseminated new ideas, and looked forward to new trends, which will promote better and faster development of the industry. As a well-known maternal and child nutrition brand, Wellohi will continue to uphold the brand concept of \"Make Mom's Love More Nutritious\", continue to popularize maternal and child nutrition and health knowledge, and do our best to improve the national physique and empower the maternal and child nutrition and health!<\/span> \r\n<\/p>\r\n

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\r\n<\/p>\r\n<\/span>","url":"\/index.php?m=News&a=show&id=425&l=en","template":"","posid":"1","status":"1","recommend":"0","readgroup":"","readpoint":"0","listorder":"0","hits":"290","createtime":"1557401922","updatetime":"1558425725","lang":"4","pic":"\/Uploads\/201905\/5ce3b032456b3.jpg","pospic":"\/Uploads\/201905\/5ce3b040c70d3.jpg","date":"2019.05.09"},{"id":"411","catid":"15","userid":"1","username":"admin","title":"Wellohi builds star cities to drive the second pole of growth in maternal and infant nutrition stores","title_style":"","thumb":"","keywords":"Wellohi Hefei Product Promotion Conference","description":"On March 21-22, CNFONU's \u201cWellohi Brand Presentation Seminar and Star City Launching Ceremony\u201d was held in Hefei, Anhui Province, kicking off the 2019 Wellohi \u201cNew Power in Action Marketing, Gather...","content":"

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\r\n\t\u3000\u3000On March 21-22, CNFONU's \u201cWellohi Brand Presentation Seminar and Star City Launching Ceremony\u201d was held in Hefei, Anhui Province, kicking off the 2019 Wellohi \u201cNew Power in Action Marketing, Gather Momentum and Empower Everyone\u201d Product Promotion Conference. During the period, the honorable guests including Cheng Yan, general manager of GuangZhou CNFONU Health Technology Corp.,Ltd., Wang Wanghua, executive director and secretary-general of China Next Generation Education Foundation's Maternal and Child Growth Fund, Zhang Weimin, deputy chief physician of Anhui Women's and Children's Health Center, and Cai Huihua, general manager of Anhui Qibinhui\/national public nutritionist\/nursery teacher, together with the distributors from all over the country, participated in this grand brand event, and witnessed the official launch of Wellohi Star City.<\/span> \r\n<\/p>\r\n

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\r\nHundred billion-sized market -Wellohi wins by brand<\/strong><\/span>
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\r\n\u3000\u3000The data show that the maternal and infant nutrition market is growing rapidly from 2010 to 2020, and it is expected to exceed the 100 billion threshold in 2020, with an average growth rate of around 30%.As a well-known brand of maternal and infant nutrition, Wellohi has always been the backbone of promoting the development of maternal and infant nutrition industry. In this event, Wellohi comprehensively analyzed the mother and child industry facts from the three dimensions of \u201cmother and infant industry analysis + brand strategy + channel action marketing\u201d, and interpreted Wellohi's new measures for 2019 brand upgrade interaction and action marketing; provided professional answers to the practical problems encountered by channel partners in the sales process, continuously enhancing the sales support of Wellohi to terminals.; and worked to create the star city to provide a reproducible, sustainable and high-developing operation mode for mother and infant industry .<\/span>
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\r\n\u3000\u3000During the event, furthermore, Wellohi discussed with China Next Generation Education Foundation's Maternal and Child Growth Fund and Anhui Women and Children's Health Center on how to be engaged in charity, and they decided to jointly push forward the undertaking of caring Chinese children's nutrition development and continuously enhance the brand influence.<\/span>
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\r\n<\/p>\r\nStar City \u2014\u2014new power in marketing<\/strong><\/span>
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\r\n\u3000\u3000It is reported that Wellohi Star City plans to drive the second pole of store growth through maternal and infant nutriment, boost the sales of super single product in stores through promotional projects, and furthermore, enhance brand influence and seize regional market share, fan out from point to area to create model demonstration, so as to provide the promotion model for service action marketing, and jointly create a nutrition marketing and profit-making ecosphere, which has a wide range of versatility, extensibility and reproducibility.<\/span>
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\r\n\u3000\u3000As an important part of building a star city, Li Rui Smart Baby Village is a marketing experience zone where Wellohi creates a differentiated retail terminal, and it opens a new retail mode of scene-based interaction for maternal and child nutriment. It is understood that Li Rui Smart Baby Village, using Li Rui, the first IP Star Village Head of mother and infant industry and Parent-Child Ambassador of Wellohi Brand, to attract customers, builds a platform integrating entertainment, learning and shopping. There are five characteristic areas in the platform: test area, interactive experience area, foretaste area, interactive experience area and game area, and the platform will become a transforming platform for science popularization in customers, rebuild the value of maternal and infant nutriment, and open a new mode of cooperation between brand and channel.<\/span>
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\r\n\u3000\u3000On the other hand, facing unclear product information of maternal and infant shop assistants, customers' failure to understand the selling point of products, lack of people engaged in purchase and other terminal common problems, Wellohi innovatively launches a 36-hour PK Competition and offers incentives in various ways to shop assistants ; at the same time, holds Intelligent Express Event combined with the actual situation of stores, so as to attract customers to focus on Wellohi products, cultivate consumers' buying habits, driving the stores to continuously increase their sales.<\/span>
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\r\n<\/p>\r\n\u3000\u3000In addition, Wellohi has established the CNFONU Union Action Marketing University, which consists of Nutrition College, Action Marketing College and Reserve Cadre Management College. Through micro-classroom, shop training, single product launch meeting, hot product launching meeting, expansion training camp and other matrix-based basic training projects, various modes such as  daily problems encountered by stores, problem-handling methods, human management mode, financial operation mode, publicity and promotion mode, merchandise display and arrangement, and even sales cases are effectively combined and promoted in the market. This effort will cover tens of thousands of shop assistants, give a multi-dimensional help, solve the first bottleneck of terminal sales, improve the overall level of terminal stores, and promote the creation of star city in the country.<\/span>
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\r\n\tBig shots gather\u2014\u2014exploring new trends in the industry<\/strong><\/span> \r\n<\/p>\r\n
\r\n\u3000\u3000During the event, Cheng Yan, general manager of CNFONU, shared the theme of \"General Trend- Prospects for the Maternal and Infant Nutrition Industry\". He said that the report of the Nineteenth National Congress clearly points out that the state implements the healthy China strategy and vigorously develops the health industry, and China's maternal and infant nutriment has entered a period of rapid development. According to statistics, the turnover of stores in 2018 decreased year-on-year. When the \"milk powder economy\" is not working, maternal and child nutrition will lead the second profit revolution of the terminal. With its perfect industrial chain, strong soft power reserve, global R&D resources investment, top-level supply system, own production system and full inspection capability, and meanwhile ,taking \"Smart Gold\" as a strategic single product, Wellohi will become the leading navigator in maternal and infant nutrition, pushing forward the development of maternal and infant health industry in China.<\/span>
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\r\n\u3000\u3000Zhang Weimin, from Anhui Women's and Children's Health Center, said in the theme sharing of \"Concern about the Maternal and Infant Nutrition in 1000 Days of Early Life\" that the first 1000 days of life is the most critical period to decide the health of life, so from pregnancy to feeding period, we should ensure the nutrition during pregnancy, promote breastfeeding, improve supplementary feeding, build a nutritional environment, and achieve a better balance of maternal and infant nutrition, so as to lay a good foundation for children's health throughout their lives. This happens to coincide with Wellohi's \"Thousand-Day Nutrition Care Plan\" for early life.<\/span>
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\r\n\t\u3000\u3000Liu Lu, the president of CNFONU Union Action Marketing University, shared the theme of \"The Way of Nutriment Breakthrough in the New Situation\". He said that the precise marketing of Wellohi's mother and infant members is to make targeted and purposeful individual marketing activities through precise segmentation of members, and to use private customization methods to cater to demand according to characteristics, so as to formulate more precise, more reasonable, more scientific refinement marketing that meets the characteristics of a class of members. On the other hand, in order to discover the real business opportunities in the maternal and infant nutriment market, the most important thing is to exert efforts from the satisfaction of demand of mothers and infants as well as their health and safety.<\/span> \r\n<\/p>\r\n
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\r\n\t\u3000\u3000With the expanding market of mother and infant, the real spring will come for maternal and infant nutriment. This year, Wellohi has achieved brand strategy upgrading through the release of brand new visual system and the building of Li Ruiqiang Smart Baby Village. With the launch of Star City, Wellohi's brand matrix shall be further perfected. Wellohi will have a bigger space for development in 2019, with more<\/span> expectations.\r\n<\/p>\r\n

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\r\n<\/p>\r\n<\/span>","url":"\/index.php?m=News&a=show&id=411&l=en","template":"","posid":"1","status":"1","recommend":"0","readgroup":"","readpoint":"0","listorder":"0","hits":"327","createtime":"1553252995","updatetime":"1553585063","lang":"4","pic":"\/Uploads\/201903\/5c99d0a06accf.jpg","pospic":"\/Uploads\/201903\/5c99d0b26f535.jpg","date":"2019.03.22"},{"id":"408","catid":"15","userid":"1","username":"admin","title":"Wellohi Brand Upgrade Conference Was a Complete Success "Li Rui Smart Baby Village" Was Officially Launched","title_style":"","thumb":"","keywords":"","description":"On March 9, 2019, Wellohi brand upgrade conference and the opening ceremony of \"Li Rui Smart Baby Village\" were held successfully in Guangzhou Chimelong Convention and Exhibition Center.","content":"

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\r\n\t\u3000\u3000On March 9, 2019, Wellohi brand upgrade conference and the opening ceremony of \"Li Rui Smart Baby Village\" were held successfully in Guangzhou Chimelong Convention and Exhibition Center. General Manager Cheng Yan together with other company's top management of CNFONU, Wellohi's parent company, all present. Parent-child ambassador Li Rui from Wellohi, CNFONU Tsinghua Mother-Infant Chain President Class, dealer partners from South China, numerous guests in the industry and media friends witnessed the grand ceremony. Also, the event was honored to welcome the presence of Wang Lihua, Executive Director and Secretary-General of the China Next Generation Education Foundation, Mother-Infant Growth Foundation, and the former Director of Department of Land and Resources of Henan Province, Vice President of Henan Charity General Federation, Sheng Guomin, Deputy Secretary-General of Henan Charity Federation, He Zhanhe and other guests.<\/span> \r\n<\/p>\r\n
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\r\n\tWang Lihua, Executive Director and Secretary-General of the China Next Generation Education Foundation, Mother-Infant Growth Foundation\r\n<\/div>\r\n
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\r\n\tSheng Guomin, former Director of Department of Land and Resources of Henan Province and Vice President of Henan Charity General Federation\r\n<\/div>\r\n
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\r\n\u3000\u3000Affirmation by young consumers is the key to brand upgrade<\/strong><\/span>
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\r\n\u3000\u3000Deputy General Manager of CNFONU, Xiao Keyong said that, with the new concept \"Consumption Upgrade\", the speed of market renewal has been accelerated, which requires a higher level of brand management that must be reflected and upgraded at a rapid pace. We should strive to create a brand value image that can match the mind of the future consumers, so as to win major market share of future consumption to create an invincible brand management. The main force of \"Consumption Upgrade\" is young consumer group, who pursue fashion sense and international style, enjoy everything warm and popular and yearn for healthy life style. At the moment, the consumer group of the mother-infant nutrition industry is the group of many young and fashionable post-85s or post-90s mothers. In the future, post-00s mothers will become our consumers. The question of \"how to upgrade the brand\" meets the new needs of consumption of these young mothers, which is exactly what we urgently need to think about. In order to better combat future difficulties, Wellohi brand will carry on a comprehensive upgrade with our terminal partners to attract young mothers' attention and obtain their trust. Let mothers' love be more nutritious to make babies grow smarter.<\/span>
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\r\n\tXiao Keyong, Deputy General Manager of CNFONU\r\n<\/div>\r\n
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\r\n\u3000\u3000Brand vision system is renewed and upgraded to meet the new requirements of young consumer groups<\/strong><\/span>
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\r\n\u3000\u3000Wellohi's Chief Strategic Adviser Chen Tejun said Wellohi will go through six upgrades: attractive package, sense of friendliness, star-interaction, strong communication, more professional and sense of responsibilities. \"Attractive Package\" means the new image upgrade of Wellohi, aiming to better fit the brand's features of emphasizing mother-infant nutrition, using flat, young, symbolic, fashionable design style to upgrade the Logo, improve the recognition and popularity among the public, adopting international popular soft color series to upgrade the package, giving off a sense of gentle care, strengthening brand tonality, making the product classification clearer and the graphic element more symbolic to form a more eye-catching terminal display so as to greatly assist terminal sale. As for \"Sense of Friendliness\", Wellohi's parent-child ambassador and national \"Village Head\" Li Rui will strengthen the brand's mother-infant IP properties, together with Wellohi's new IP\u2014Daxi, a warm-hearted baby who explores good health, to enhance consumers' good feeling toward the brand.<\/span>
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\r\n\tChen Tejun, Chief Strategic Adviser of Wellohi\r\n<\/div>\r\n
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\r\n\tNew image\r\n<\/div>\r\n
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\r\n\tWellohi's parent-child ambassador Li Rui\r\n<\/p>\r\n

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\r\n\tVillage Head IP project introduction\r\n<\/p>\r\n
\r\n\u3000\u3000\"Li Rui Smart Baby Village\" was officially launched, to build China's mother-infant terminal consumers interactive entity community<\/strong><\/span>
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\r\n\u3000\u3000Li Rui Smart Baby Village, Wellohi's \"star-interaction\". Li Rui Smart Baby Village is the first mother-infant terminal consumers interactive entity community in China created by Wellohi and \"Village Head\" Li Rui. This is a brand new entity interactive platform combining learning, shopping and entertainment to realize the interactive new-retail scenarization of nutritional products for mothers and infants, to create a differentiated marketing experience zone at retail terminal. This move will reactivate consumers' attention and their desires to buy new products, which will assist terminal to increase step-in-shop rate and stay-in-shop rate and ultimately increase sales.<\/span><\/span>
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\r\n\tChen Qi, market center director of CNFONU\r\n<\/p>\r\n
\r\n\u3000\u3000At the meeting, General Manager of CNFONU, Cheng Yan, Deputy General Manager of CNFONU, Xiao Keyong, Deputy General Manager of CNFONU, Yang Pei, Chief Strategic Adviser of CNFONU, Chen Tejun and Wellohi's Parent-child Ambassador Li Rui hosted the opening ceremony of \"Li Rui Smart Baby Village\" together. Together, we will energize the terminal and use \"intelligence\" products to lead the infant nutrition health market to make mothers' love more nutritious and help babies grow smarter.<\/span>
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\r\n\t\"Li Rui Smart Baby Village\" was officially launched\r\n<\/div>\r\n
\r\n\u3000\u3000In order to let the participants know more about Li Rui Smart Baby Village, Wellohi set up an interactive experience zone of Li Rui Smart Baby Village on site. 10 Seconds of Challenge, Whack a Mole, doll machine, ball pool, robot dance and other fun activities allowed the audience to experience the charm of Li Rui Smart Baby Village on \"real scene\". On scene, the audience could also interact with Wukong, the robot, for fun. There was also a live broadcast interaction hosted by mother-infant KOL throughout the activity. With scene-based live interaction, attract the audience to feel the atmosphere of the conference at close range, showing leading characteristics of Wellohi as a mother-infant nutrition brand. The event has struck a chord with a great many netizens and has become a hot spot in the mother-infant industry.<\/span>
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\r\n<\/p>\r\n\u3000\u3000In addition to brand upgrade release and opening ceremony of Li Rui Smart Baby Village, at the meeting, CNFONU has also signed a contract on \"Shenzhen Metro Multimedia Advertising Strategic Cooperation\" with Shenzhen TIGERKIN TECHNOLOGY Co., Ltd. to enhance brand exposure.<\/span>
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\r\n\tSigning ceremony\r\n<\/p>\r\n

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\r\n\t\u3000<\/span>\u3000Henan Charity General Federation Wellohi Fund was officially set up to help mothers and infants precisely.<\/span><\/strong>
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\r\n \u3000<\/span>\u3000Engaging in public welfare activities is not only a manifestation of corporate social responsibility, but also a milestone in the development of the company. The development and growth of Wellohi has always accompanied with public welfare. At the meeting, General Manager of CNFONU, Cheng Yan, and former Director of Department of Land and Resources of Henan Province and Vice President of Henan Charity General Federation, Sheng Guomin, have attended the unveiling ceremony and donation ceremony for Wellohi Charity Fund, which will be dedicated to accurate poverty alleviation and scholarship, providing relief for mother and infant population with malnutrition and diseases.<\/span>\r\n<\/p>\r\n

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\r\n\tUnveiling ceremony\r\n<\/div>\r\n
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\r\n\u3000\u3000Former Director of Department of Land and Resources of Henan Province and Vice President of Henan Charity General Federation, Sheng Guomin, said at the meeting that CNFONU actively fulfills its social responsibilities in the course of its own development, demonstrating a good corporate image in the society. In recognition of the charity act of General Manager of CNFONU, Cheng Yan, he has been nominated as the candidate for honorable vice president of the fourth Council. After the 4th Member Representative Meeting and the 4th Session of the Council on March 12, General Manager Cheng Yan will officially become the vice president of Henan Charity General Federation.<\/span>
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\r\n\tSheng Guomin, former Director of Department of Land and Resources of Henan Province and Vice President of Henan Charity General Federation\r\n<\/div>\r\n
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\r\n\u3000\u3000<\/span>Communication meeting of the media, top management and media talked about the future of children's intellectual nutrition products<\/span><\/strong>
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\r\n\u3000\u3000At the following media-guest communication meeting, Deputy General Manager of CNFONU, Xiao Keyong, Chief Strategic Adviser of Wellohi, Chen Tejun, Market Center Director of CNFONU, Shen Qi, and other leaders talked about the future of children's intellectual nutrition products and interpreted Wellohi 2019 brand strategy. They also explained the \"Li Rui Smart Baby Village\" plan in detail. It is said that Li Rui Smart Baby Village will be located nationwide, mainly divided into five parts: IP display zone, detection zone, interactive experience zone, tasting zone and game zone, covering interactive photography, on-site detection for children's intellectual development, star products display and nutritional products tasting, etc. In addition, mothers could learn about Village Head Li Rui's child-raising method via video and could also win for rewards by joining in the interaction at game zone. On the day of the event, Wellohi organized some of the big name to visit Chimelong Tourist Resort, to provide guests with an opportunity for parent-child interaction, to show the brand concept.<\/span>
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\r\n\tPress conference\r\n<\/div>\r\n
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\r\n\t\u3000\u30002019 is a year of icebreaking in the mother-infant nutrition industry, and it is also a year when Wellohi grows and develops. The brand's new upgrade and the establishment of the public welfare fund will improve the health of mother and infant population in China and bring more value to future life quality. And the start of Li Rui Smart Baby Village will connect consumers, terminals and the Wellohi brand, which helps Wellohi complete brand upgrade and increase terminal sales of nutritional products for mothers and infants. Provide nutrition to the new generation; spread health in China!<\/span> \r\n<\/p>\r\n

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