{"list":[{"id":"425","catid":"15","userid":"1","username":"admin","title":"Summit on New Retail - Wellohi Attended 2019 CBME China Children-Baby-Maternity Retail Conference (Chengdu)","title_style":"","thumb":"","keywords":"CBME Wellohi","description":"This grand event was attended by all the invitees related in this industry. A grand event of the maternal and infant industry attended by more than 1,000 people - Western Summit of 2019 CBME China Chi...","content":"

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\r\n\t\u3000\u3000This grand event was attended by all the invitees related in this industry. A grand event of the maternal and infant industry attended by more than 1,000 people - Western Summit of 2019 CBME China Children-Baby-Maternity Retail Conference kicked off in Chengdu on May 9! This summit was attended by many professionals in the industry including Gu Xiaoyuan, General Manager of Informa China (Hangzhou), Tang Dong, Senior Director of Retail Service Department of Nielsen China, Yuan Xin, Professor and Doctoral Supervisor of Institute of Population and Economic Development of Nankai University, Chen Yue, Chairman of Chengdu Zhongyi Homeland Trade Co., Ltd., Luo Nengcai, Chairman of Kunming Dengkang Infant & Toddler Product Co., Ltd., Zhu Mingming, national-level enterprise mentor, Zhu Xi, Principle Lecturer from EMBA Class and President Class of Overseas Education College of Shanghai Jiao Tong University, as well as channel dealers in the maternal and child industry across the country, to discuss the reform methods of retail terminals in the \"future retail era\" and provide a shot in the arm to the maternal and child retail industry.<\/span> \r\n<\/p>\r\n
\r\n\u3000\u3000Yang Pei, Vice General Manager of Guangzhou CNFONU Health Technology Corp., Ltd., was invited to attend the conference. He held a distinctive opinion on the status and future prospects of maternal and infant nutrition industry and shared thoughts on the brand strategy of its maternal and infant nutrition brand Wellohi, which received great attention and affirmation from the participants.<\/span>
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\r\nSummit on New Retail with Real Stuff Came out in Succession<\/strong><\/span>
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\r\n\u3000\u3000The summit was attended by various enterprises related in this industry, and more aimed at the discussion of new retail. At this conference, a number of well-known experts and professional lecturers shared thoughts on population development trends and consumption habits with various industry players in the region, to help regional retail terminals improve their management capabilities, solve practical problems encountered in store operations, upgrade sales performance at stores and formulate future development plans, and committed to the regional consumer market. Real stuff on full display with ideas exchanged in turn!<\/span>
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\r\n\tMacro-level Interpretation of Regional Population Trends and Population Development Strategies<\/span><\/span> \r\n<\/div>\r\n
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\r\n\t<\/span>Yuan Xin, Professor of Institute of Population and Economic Development of Nankai University<\/span> \r\n<\/div>\r\n
\r\n\u3000\u3000\"From the perspective of national birth population, before the launching of the One-Child Policy, the annual birth population was 16.35 million before 2012; after putting an end to the policy, the year 2016 witnessed 17.86 million, the peak of annual birth population, and then began to decrease, but by 2010, we were still the world's first most populous country, so there is no need to worry about the cliff-like or avalanche-type decline in China. In addition, future industrial targets may be mainly concentrated in cities and towns.\"<\/span>
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\r\n\tUnderstanding the New Generation of Consumers<\/span>\r\n<\/p>\r\n

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\r\n\t<\/span>Tang Dong, Senior Director of Retail Service Department of Nielsen China<\/span> \r\n<\/div>\r\n
\r\n\u3000\u3000\"Consumer Trends - Rational Consumption. The female consumer also represent a sound driving force. Among consumers who received our interview, no matter how the next year changes, 37% of consumers felt that there was no greater change in consumption model, but 15% of these increased consumers felt that they would buy cheaper goods to meet basic efficacy.<\/span>
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\r\n\u3000\u3000In the era of rational consumption, the brand halo effect for consumers is no longer the major considering factor when choosing simple products. According to the research we conducted between 2018 to 2019, small brands witnessed growth by 26-27 percentage points. With the development of the Internet, more small brands will provide wider choices for consumers.\"<\/span>
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\r\n\t<\/span>Survey Report Interpretation of the 2019 CBME China Children-Baby-Maternity Retail Industry<\/span> \r\n<\/div>\r\n
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\r\n\t<\/span>Gu Xiaoyuan, General Manager of Informa Markets (Hangzhou)<\/span> \r\n<\/div>\r\n
\r\n\u3000\u3000\"The key words include birth rate decline, the advent of the omni-channel era, online and off-line, increasingly diversified consumer groups, market diversification, and pan-90s and second child. In the past three years from CBME's survey of the entire industry, how retailers can improve user experience and their services will be the trend for further development. It is recommended to implement continuous innovation, increase brand and product value, so as to achieve sustainable and healthy development of business.\"<\/span>
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\r\n\t<\/span>Building a Quality Experience Store<\/span> \r\n<\/div>\r\n
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\r\n\t<\/span>Zhu Mingming, national-level enterprise mentor<\/span> \r\n<\/div>\r\n
\r\n\u3000\u3000\"Experience store building, in our opinion, in fact, comparing stores in Europe and those in the United States, most of the luxury and service industries develop fairly well in Europe instead, because there is a set of services experience and newly designed process and model in Europe, i.e. the four steps we explore, exploration, definition, design and iteration. Continuously alternate such a new service design process, thus bringing about the growth of single customers.\"<\/span>
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\r\n\u3000\u3000After sharing of thoughts on the theme, round-table dialogue was held then and participated by guests including Gu Xiaoyuan, General Manager of Informa China (Hangzhou), Tang Dong, Senior Director of Retail Service Department of Nielsen China, Yuan Xin, Professor and Doctoral Supervisor of Institute of Population and Economic Development of Nankai University, Chen Yue, Chairman of Chengdu Zhongyi Homeland Trade Co., Ltd., Luo Nengcai, Chairman of Kunming Dengkang Infant & Toddler Product Co., Ltd., they conducted in-depth exchanges centering on the \"new retail sales\". Many of the views coincided with the brand strategy of Wellohi in the round-table dialogue. Yang Pei, Vice General Manager of CNFONU, benefited a lot from the exchange of opinions with industry experts and elites at this summit, and acquired many new ideas and inspirations for CNFONU and Wellohhi's future development.<\/span>
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\r\n\t<\/span>Round-table Dialogue<\/span> \r\n<\/div>\r\n
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\r\nWellohi empowers the channel ecology and opens up new forces in the maternal and child nutrition industry<\/strong><\/span>
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\r\n\u3000\u3000According to the status of mother-and-child industry and centering on the theme of the development trend of mother-and-child industry, Yang Pei, Vice General Manager of CNFONU, delivered a speech titled with \"The Industry Continues to Achieve Developments\" at the conference. In his speech, he introduced how the strategy of CNFONU transited from healthcare products thinking to nutrition products thinking, shared brand strategic planning of the company's mother and child brand Wellohi, as well as the company's technical support and product research and development results. Yang Pei, Vice General Manager pointed out that China's maternal and child nutrition products have entered a period of rapid development, and the filing system has triggered an outbreak in the industry. Supported by favorable policies from 2018 to 2022, the industry will usher in explosive growth, and the share of nutrition products in maternal and child stores is expected to exceed 15%.To seize this opportunity, the brand of maternal and infant nutrition must adjust the strategy by transiting from healthcare products thinking to nutrition products thinking, which includes four characteristics: 1. Whole process: continuous nutritional supplement throughout pregnancy preparation, pregnancy, nursing and 0-18 years old.2. Equilibrium: optimization of nutrition management, comprehensive replenishment of various nutrients, and prevention of nutrient deficiency and excess.3. Food-based\/grade products: preventive treatment of disease, supplement nutrition instead of alleviating diseases, more applicable for daily supplements.4. Customization: nutrient arrangement according to the characteristics of different individuals. Product will be presented in package, and provided in phases. Take Wellohi's products as an example, its product has undergone the transition from health products to dietary supplements, whose product positioning has undergone the transition from the combination of efficacy to nutrient series in phases to the future of special medicine food category.<\/span>
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\r\n\t<\/span>Yang Pei, Vice General Manager of CNFONU<\/span> \r\n<\/div>\r\n
\r\n\u3000\u3000In order to help its stores to better attract consumers, under the strategy of comprehensive brand upgrade in 2019, Wellohi has led the transformation of the entire industry by establishing a series of brand systems including model star city, the launching of spokesperson competition, sales PK competition, and thousand days nutrition public welfare activity, to constantly explore consumer consumption characteristics and market demand in the new era, and to empower the terminals.<\/span>
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\r\n\t<\/span>Yang Pei, Vice General Manager explained in detail the dynamic sales system of the Wellohi brand.<\/span> \r\n<\/p>\r\n
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\r\n\t\u3000\u3000The conference strengthened communication and exchanges between children-baby-maternity retailers, shared new technologies, disseminated new ideas, and looked forward to new trends, which will promote better and faster development of the industry. As a well-known maternal and child nutrition brand, Wellohi will continue to uphold the brand concept of \"Make Mom's Love More Nutritious\", continue to popularize maternal and child nutrition and health knowledge, and do our best to improve the national physique and empower the maternal and child nutrition and health!<\/span> \r\n<\/p>\r\n

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\r\n\t\u3000\u3000On March 21-22, CNFONU's \u201cWellohi Brand Presentation Seminar and Star City Launching Ceremony\u201d was held in Hefei, Anhui Province, kicking off the 2019 Wellohi \u201cNew Power in Action Marketing, Gather Momentum and Empower Everyone\u201d Product Promotion Conference. During the period, the honorable guests including Cheng Yan, general manager of GuangZhou CNFONU Health Technology Corp.,Ltd., Wang Wanghua, executive director and secretary-general of China Next Generation Education Foundation's Maternal and Child Growth Fund, Zhang Weimin, deputy chief physician of Anhui Women's and Children's Health Center, and Cai Huihua, general manager of Anhui Qibinhui\/national public nutritionist\/nursery teacher, together with the distributors from all over the country, participated in this grand brand event, and witnessed the official launch of Wellohi Star City.<\/span> \r\n<\/p>\r\n

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\r\nHundred billion-sized market -Wellohi wins by brand<\/strong><\/span>
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\r\n\u3000\u3000The data show that the maternal and infant nutrition market is growing rapidly from 2010 to 2020, and it is expected to exceed the 100 billion threshold in 2020, with an average growth rate of around 30%.As a well-known brand of maternal and infant nutrition, Wellohi has always been the backbone of promoting the development of maternal and infant nutrition industry. In this event, Wellohi comprehensively analyzed the mother and child industry facts from the three dimensions of \u201cmother and infant industry analysis + brand strategy + channel action marketing\u201d, and interpreted Wellohi's new measures for 2019 brand upgrade interaction and action marketing; provided professional answers to the practical problems encountered by channel partners in the sales process, continuously enhancing the sales support of Wellohi to terminals.; and worked to create the star city to provide a reproducible, sustainable and high-developing operation mode for mother and infant industry .<\/span>
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\r\n\u3000\u3000During the event, furthermore, Wellohi discussed with China Next Generation Education Foundation's Maternal and Child Growth Fund and Anhui Women and Children's Health Center on how to be engaged in charity, and they decided to jointly push forward the undertaking of caring Chinese children's nutrition development and continuously enhance the brand influence.<\/span>
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\r\n<\/p>\r\nStar City \u2014\u2014new power in marketing<\/strong><\/span>
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\r\n\u3000\u3000It is reported that Wellohi Star City plans to drive the second pole of store growth through maternal and infant nutriment, boost the sales of super single product in stores through promotional projects, and furthermore, enhance brand influence and seize regional market share, fan out from point to area to create model demonstration, so as to provide the promotion model for service action marketing, and jointly create a nutrition marketing and profit-making ecosphere, which has a wide range of versatility, extensibility and reproducibility.<\/span>
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\r\n\u3000\u3000As an important part of building a star city, Li Rui Smart Baby Village is a marketing experience zone where Wellohi creates a differentiated retail terminal, and it opens a new retail mode of scene-based interaction for maternal and child nutriment. It is understood that Li Rui Smart Baby Village, using Li Rui, the first IP Star Village Head of mother and infant industry and Parent-Child Ambassador of Wellohi Brand, to attract customers, builds a platform integrating entertainment, learning and shopping. There are five characteristic areas in the platform: test area, interactive experience area, foretaste area, interactive experience area and game area, and the platform will become a transforming platform for science popularization in customers, rebuild the value of maternal and infant nutriment, and open a new mode of cooperation between brand and channel.<\/span>
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\r\n\u3000\u3000On the other hand, facing unclear product information of maternal and infant shop assistants, customers' failure to understand the selling point of products, lack of people engaged in purchase and other terminal common problems, Wellohi innovatively launches a 36-hour PK Competition and offers incentives in various ways to shop assistants ; at the same time, holds Intelligent Express Event combined with the actual situation of stores, so as to attract customers to focus on Wellohi products, cultivate consumers' buying habits, driving the stores to continuously increase their sales.<\/span>
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\r\n<\/p>\r\n\u3000\u3000In addition, Wellohi has established the CNFONU Union Action Marketing University, which consists of Nutrition College, Action Marketing College and Reserve Cadre Management College. Through micro-classroom, shop training, single product launch meeting, hot product launching meeting, expansion training camp and other matrix-based basic training projects, various modes such as  daily problems encountered by stores, problem-handling methods, human management mode, financial operation mode, publicity and promotion mode, merchandise display and arrangement, and even sales cases are effectively combined and promoted in the market. This effort will cover tens of thousands of shop assistants, give a multi-dimensional help, solve the first bottleneck of terminal sales, improve the overall level of terminal stores, and promote the creation of star city in the country.<\/span>
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\r\n\tBig shots gather\u2014\u2014exploring new trends in the industry<\/strong><\/span> \r\n<\/p>\r\n
\r\n\u3000\u3000During the event, Cheng Yan, general manager of CNFONU, shared the theme of \"General Trend- Prospects for the Maternal and Infant Nutrition Industry\". He said that the report of the Nineteenth National Congress clearly points out that the state implements the healthy China strategy and vigorously develops the health industry, and China's maternal and infant nutriment has entered a period of rapid development. According to statistics, the turnover of stores in 2018 decreased year-on-year. When the \"milk powder economy\" is not working, maternal and child nutrition will lead the second profit revolution of the terminal. With its perfect industrial chain, strong soft power reserve, global R&D resources investment, top-level supply system, own production system and full inspection capability, and meanwhile ,taking \"Smart Gold\" as a strategic single product, Wellohi will become the leading navigator in maternal and infant nutrition, pushing forward the development of maternal and infant health industry in China.<\/span>
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\r\n\u3000\u3000Zhang Weimin, from Anhui Women's and Children's Health Center, said in the theme sharing of \"Concern about the Maternal and Infant Nutrition in 1000 Days of Early Life\" that the first 1000 days of life is the most critical period to decide the health of life, so from pregnancy to feeding period, we should ensure the nutrition during pregnancy, promote breastfeeding, improve supplementary feeding, build a nutritional environment, and achieve a better balance of maternal and infant nutrition, so as to lay a good foundation for children's health throughout their lives. This happens to coincide with Wellohi's \"Thousand-Day Nutrition Care Plan\" for early life.<\/span>
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\r\n\t\u3000\u3000Liu Lu, the president of CNFONU Union Action Marketing University, shared the theme of \"The Way of Nutriment Breakthrough in the New Situation\". He said that the precise marketing of Wellohi's mother and infant members is to make targeted and purposeful individual marketing activities through precise segmentation of members, and to use private customization methods to cater to demand according to characteristics, so as to formulate more precise, more reasonable, more scientific refinement marketing that meets the characteristics of a class of members. On the other hand, in order to discover the real business opportunities in the maternal and infant nutriment market, the most important thing is to exert efforts from the satisfaction of demand of mothers and infants as well as their health and safety.<\/span> \r\n<\/p>\r\n
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\r\n\t\u3000\u3000With the expanding market of mother and infant, the real spring will come for maternal and infant nutriment. This year, Wellohi has achieved brand strategy upgrading through the release of brand new visual system and the building of Li Ruiqiang Smart Baby Village. With the launch of Star City, Wellohi's brand matrix shall be further perfected. Wellohi will have a bigger space for development in 2019, with more<\/span> expectations.\r\n<\/p>\r\n

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\r\n<\/p>\r\n<\/span>","url":"\/index.php?m=News&a=show&id=411&l=en","template":"","posid":"1","status":"1","recommend":"0","readgroup":"","readpoint":"0","listorder":"0","hits":"213","createtime":"1553252995","updatetime":"1553585063","lang":"4","pic":"\/Uploads\/201903\/5c99d0a06accf.jpg","pospic":"\/Uploads\/201903\/5c99d0b26f535.jpg","date":"2019.03.22"},{"id":"408","catid":"15","userid":"1","username":"admin","title":"Wellohi Brand Upgrade Conference Was a Complete Success "Li Rui Smart Baby Village" Was Officially Launched","title_style":"","thumb":"","keywords":"","description":"On March 9, 2019, Wellohi brand upgrade conference and the opening ceremony of \"Li Rui Smart Baby Village\" were held successfully in Guangzhou Chimelong Convention and Exhibition Center.","content":"

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\r\n\t\u3000\u3000On March 9, 2019, Wellohi brand upgrade conference and the opening ceremony of \"Li Rui Smart Baby Village\" were held successfully in Guangzhou Chimelong Convention and Exhibition Center. General Manager Cheng Yan together with other company's top management of CNFONU, Wellohi's parent company, all present. Parent-child ambassador Li Rui from Wellohi, CNFONU Tsinghua Mother-Infant Chain President Class, dealer partners from South China, numerous guests in the industry and media friends witnessed the grand ceremony. Also, the event was honored to welcome the presence of Wang Lihua, Executive Director and Secretary-General of the China Next Generation Education Foundation, Mother-Infant Growth Foundation, and the former Director of Department of Land and Resources of Henan Province, Vice President of Henan Charity General Federation, Sheng Guomin, Deputy Secretary-General of Henan Charity Federation, He Zhanhe and other guests.<\/span> \r\n<\/p>\r\n
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\r\n\tWang Lihua, Executive Director and Secretary-General of the China Next Generation Education Foundation, Mother-Infant Growth Foundation\r\n<\/div>\r\n
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\r\n\tSheng Guomin, former Director of Department of Land and Resources of Henan Province and Vice President of Henan Charity General Federation\r\n<\/div>\r\n
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\r\n\u3000\u3000Affirmation by young consumers is the key to brand upgrade<\/strong><\/span>
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\r\n\u3000\u3000Deputy General Manager of CNFONU, Xiao Keyong said that, with the new concept \"Consumption Upgrade\", the speed of market renewal has been accelerated, which requires a higher level of brand management that must be reflected and upgraded at a rapid pace. We should strive to create a brand value image that can match the mind of the future consumers, so as to win major market share of future consumption to create an invincible brand management. The main force of \"Consumption Upgrade\" is young consumer group, who pursue fashion sense and international style, enjoy everything warm and popular and yearn for healthy life style. At the moment, the consumer group of the mother-infant nutrition industry is the group of many young and fashionable post-85s or post-90s mothers. In the future, post-00s mothers will become our consumers. The question of \"how to upgrade the brand\" meets the new needs of consumption of these young mothers, which is exactly what we urgently need to think about. In order to better combat future difficulties, Wellohi brand will carry on a comprehensive upgrade with our terminal partners to attract young mothers' attention and obtain their trust. Let mothers' love be more nutritious to make babies grow smarter.<\/span>
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\r\n\tXiao Keyong, Deputy General Manager of CNFONU\r\n<\/div>\r\n
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\r\n\u3000\u3000Brand vision system is renewed and upgraded to meet the new requirements of young consumer groups<\/strong><\/span>
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\r\n\u3000\u3000Wellohi's Chief Strategic Adviser Chen Tejun said Wellohi will go through six upgrades: attractive package, sense of friendliness, star-interaction, strong communication, more professional and sense of responsibilities. \"Attractive Package\" means the new image upgrade of Wellohi, aiming to better fit the brand's features of emphasizing mother-infant nutrition, using flat, young, symbolic, fashionable design style to upgrade the Logo, improve the recognition and popularity among the public, adopting international popular soft color series to upgrade the package, giving off a sense of gentle care, strengthening brand tonality, making the product classification clearer and the graphic element more symbolic to form a more eye-catching terminal display so as to greatly assist terminal sale. As for \"Sense of Friendliness\", Wellohi's parent-child ambassador and national \"Village Head\" Li Rui will strengthen the brand's mother-infant IP properties, together with Wellohi's new IP\u2014Daxi, a warm-hearted baby who explores good health, to enhance consumers' good feeling toward the brand.<\/span>
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\r\n\tChen Tejun, Chief Strategic Adviser of Wellohi\r\n<\/div>\r\n
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\r\n\tNew image\r\n<\/div>\r\n
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\r\n\tWellohi's parent-child ambassador Li Rui\r\n<\/p>\r\n

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\r\n\tVillage Head IP project introduction\r\n<\/p>\r\n
\r\n\u3000\u3000\"Li Rui Smart Baby Village\" was officially launched, to build China's mother-infant terminal consumers interactive entity community<\/strong><\/span>
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\r\n\u3000\u3000Li Rui Smart Baby Village, Wellohi's \"star-interaction\". Li Rui Smart Baby Village is the first mother-infant terminal consumers interactive entity community in China created by Wellohi and \"Village Head\" Li Rui. This is a brand new entity interactive platform combining learning, shopping and entertainment to realize the interactive new-retail scenarization of nutritional products for mothers and infants, to create a differentiated marketing experience zone at retail terminal. This move will reactivate consumers' attention and their desires to buy new products, which will assist terminal to increase step-in-shop rate and stay-in-shop rate and ultimately increase sales.<\/span><\/span>
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\r\n\tChen Qi, market center director of CNFONU\r\n<\/p>\r\n
\r\n\u3000\u3000At the meeting, General Manager of CNFONU, Cheng Yan, Deputy General Manager of CNFONU, Xiao Keyong, Deputy General Manager of CNFONU, Yang Pei, Chief Strategic Adviser of CNFONU, Chen Tejun and Wellohi's Parent-child Ambassador Li Rui hosted the opening ceremony of \"Li Rui Smart Baby Village\" together. Together, we will energize the terminal and use \"intelligence\" products to lead the infant nutrition health market to make mothers' love more nutritious and help babies grow smarter.<\/span>
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\r\n\t\"Li Rui Smart Baby Village\" was officially launched\r\n<\/div>\r\n
\r\n\u3000\u3000In order to let the participants know more about Li Rui Smart Baby Village, Wellohi set up an interactive experience zone of Li Rui Smart Baby Village on site. 10 Seconds of Challenge, Whack a Mole, doll machine, ball pool, robot dance and other fun activities allowed the audience to experience the charm of Li Rui Smart Baby Village on \"real scene\". On scene, the audience could also interact with Wukong, the robot, for fun. There was also a live broadcast interaction hosted by mother-infant KOL throughout the activity. With scene-based live interaction, attract the audience to feel the atmosphere of the conference at close range, showing leading characteristics of Wellohi as a mother-infant nutrition brand. The event has struck a chord with a great many netizens and has become a hot spot in the mother-infant industry.<\/span>
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\r\n\tGuests' experience on the scene\r\n<\/div>\r\n

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\r\n<\/p>\r\n\u3000\u3000In addition to brand upgrade release and opening ceremony of Li Rui Smart Baby Village, at the meeting, CNFONU has also signed a contract on \"Shenzhen Metro Multimedia Advertising Strategic Cooperation\" with Shenzhen TIGERKIN TECHNOLOGY Co., Ltd. to enhance brand exposure.<\/span>
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\r\n\t\"\" \r\n<\/div>\r\n

\r\n\tSigning ceremony\r\n<\/p>\r\n

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\r\n\t\u3000<\/span>\u3000Henan Charity General Federation Wellohi Fund was officially set up to help mothers and infants precisely.<\/span><\/strong>
\r\n
\r\n \u3000<\/span>\u3000Engaging in public welfare activities is not only a manifestation of corporate social responsibility, but also a milestone in the development of the company. The development and growth of Wellohi has always accompanied with public welfare. At the meeting, General Manager of CNFONU, Cheng Yan, and former Director of Department of Land and Resources of Henan Province and Vice President of Henan Charity General Federation, Sheng Guomin, have attended the unveiling ceremony and donation ceremony for Wellohi Charity Fund, which will be dedicated to accurate poverty alleviation and scholarship, providing relief for mother and infant population with malnutrition and diseases.<\/span>\r\n<\/p>\r\n

\r\n\t
\r\n<\/span>\r\n<\/p>\r\n

\r\n\t\"\" \r\n<\/div>\r\n
\r\n\tUnveiling ceremony\r\n<\/div>\r\n
\r\n
\r\n\u3000\u3000Former Director of Department of Land and Resources of Henan Province and Vice President of Henan Charity General Federation, Sheng Guomin, said at the meeting that CNFONU actively fulfills its social responsibilities in the course of its own development, demonstrating a good corporate image in the society. In recognition of the charity act of General Manager of CNFONU, Cheng Yan, he has been nominated as the candidate for honorable vice president of the fourth Council. After the 4th Member Representative Meeting and the 4th Session of the Council on March 12, General Manager Cheng Yan will officially become the vice president of Henan Charity General Federation.<\/span>
\r\n
\r\n
\r\n\t\"\" \r\n<\/div>\r\n
\r\n\tSheng Guomin, former Director of Department of Land and Resources of Henan Province and Vice President of Henan Charity General Federation\r\n<\/div>\r\n
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\r\n\u3000\u3000<\/span>Communication meeting of the media, top management and media talked about the future of children's intellectual nutrition products<\/span><\/strong>
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\r\n\u3000\u3000At the following media-guest communication meeting, Deputy General Manager of CNFONU, Xiao Keyong, Chief Strategic Adviser of Wellohi, Chen Tejun, Market Center Director of CNFONU, Shen Qi, and other leaders talked about the future of children's intellectual nutrition products and interpreted Wellohi 2019 brand strategy. They also explained the \"Li Rui Smart Baby Village\" plan in detail. It is said that Li Rui Smart Baby Village will be located nationwide, mainly divided into five parts: IP display zone, detection zone, interactive experience zone, tasting zone and game zone, covering interactive photography, on-site detection for children's intellectual development, star products display and nutritional products tasting, etc. In addition, mothers could learn about Village Head Li Rui's child-raising method via video and could also win for rewards by joining in the interaction at game zone. On the day of the event, Wellohi organized some of the big name to visit Chimelong Tourist Resort, to provide guests with an opportunity for parent-child interaction, to show the brand concept.<\/span>
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\r\n\t\"\" \r\n<\/div>\r\n
\r\n\tPress conference\r\n<\/div>\r\n
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\r\n\t\u3000\u30002019 is a year of icebreaking in the mother-infant nutrition industry, and it is also a year when Wellohi grows and develops. The brand's new upgrade and the establishment of the public welfare fund will improve the health of mother and infant population in China and bring more value to future life quality. And the start of Li Rui Smart Baby Village will connect consumers, terminals and the Wellohi brand, which helps Wellohi complete brand upgrade and increase terminal sales of nutritional products for mothers and infants. Provide nutrition to the new generation; spread health in China!<\/span> \r\n<\/p>\r\n

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\r\n\t\"\" \r\n<\/p>","url":"\/index.php?m=News&a=show&id=408&l=en","template":"","posid":"1","status":"1","recommend":"0","readgroup":"","readpoint":"0","listorder":"0","hits":"216","createtime":"1552134519","updatetime":"1552870419","lang":"4","pic":"\/Uploads\/201903\/5c8eeb333ff0d.jpg","pospic":"\/Uploads\/201903\/5c8eeb46f207c.jpg","date":"2019.03.09"},{"id":"409","catid":"15","userid":"1","username":"admin","title":"Stick to the Bottom Line of Product Quality, Be a Warm-Hearted Mother-Infant Nutrition Enterprise | Yi Yue & Lanmeihui People Interview","title_style":"","thumb":"","keywords":"","description":"Not long ago, the \"Quanjian\" incident was raging in the country. This health product empire worth ten billion not only delayed the illness of patients, but also caused countless families to pay a pain...","content":"\u3000\u3000Not long ago, the \"Quanjian\" incident was raging in the country. This health product empire worth ten billion not only delayed the illness of patients, but also caused countless families to pay a painful price for false propaganda.<\/span>
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\r\n\u3000\u3000The root cause is still the same old mentality: craving for making a great fortune overnight.<\/span>
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\r\n\u3000\u3000If thy love the property seek for it properly, let alone professional doctors with benevolence. Such a pharmaceutical company that takes the patient's health and even life as a bet to earn money would eventually be known by the public. The dream to be rich overnight would eventually be shattered.<\/span>
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\r\n\u3000\u3000The best in any industry are those who remain true to their original aspiration. Those who try to take a shortcut tend to enjoy the result for the moment, but it will never last long.<\/span>
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\r\n\u3000\u3000Cheng Yan who has worked silently in the field of nutrition and health, is well aware of this truth. He remains true to his original aspiration, always adhere to the bottom line of the industry and always pay attention to the quality of the company's products.<\/span>
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\r\n\u3000\u3000With the spirit of craftsmanship and professionalism, he founded CNFONU, which has established good reputation and credit in the industry. And this reputation created step by step is really cherished by him.<\/span>
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\r\n\u3000\u3000Guest of this issue of Yi Yue & Lanmeihui people interview\u2014Founder of CNFONU, Cheng Yan.<\/span>
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\r\n\t\"\"\r\n<\/div>\r\n
\r\n\tCheng Yan<\/span><\/strong>\r\n<\/div>\r\n\r\n
\r\n\tFounder of Guangzhou CNFONU Health Technology Corp., Ltd.<\/span>\r\n<\/div>\r\n<\/span>\r\n
\r\n\tChairman of Henan Kaifeng Chamber of Commerce in Guangdong Province<\/span>\r\n<\/div>\r\n<\/span>\r\n
\r\n\tVice Chairman of the Federation of Industry and Commerce of Kaifeng City, Henan Province<\/span>\r\n<\/div>\r\n<\/span>\r\n
\r\n\tGuest professor of Medical and Health College, Guangdong Lingnan Institute of Technology<\/span>\r\n<\/div>\r\n<\/span>
\r\n
\r\n\tBuild true reputation<\/strong>\r\n<\/div>\r\n
\r\n\u3000\u3000Graduated from Henan Medical Technician College, majored in Pharmaceutical Engineering, Cheng Yan's ancestral home is in Henan. He had an obsession from an early age: he wanted to go into a career with temperature.<\/span>
\r\n
\r\n\u3000\u3000By chance, he stepped in the mother-infant nutrition industry. After deep understanding, he found that the mother-infant nutrition industry had not only a promising future, but also was a very sentimental and warm industry.<\/span>
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\r\n\u3000\u3000After locating the right direction, he has been dedicated in his career. Gradually, with the rise of the industry, he also successfully made his path into the tide of entrepreneurship.<\/span>
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\r\n\u3000\u3000In 2007, he founded Guangzhou CNFONU Health Technology Corp., Ltd., engaged mainly in health products (vitamins and minerals), with its headquarter set in Guangzhou.<\/span>
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\r\n\u3000\u3000Now, Cheng begins to be dedicated in the health industry as an entrepreneur, although there are some colleagues have made a great fortune in an unethical manner, has never deviates from his original aspiration.<\/span>
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\r\n\u3000\u3000He believes that producing good mother-infant nutritional products is not only a commitment to his career, but also is a public welfare mission. There is no doubt that infants and young children actually represent the future of our nation.<\/span>
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\r\n\u3000\u3000He is well aware of the heavy responsibility on his shoulders so he emphasizes on quality monitoring as always. Although the road to success is long, he demands himself to walk with peace of mind at every step.<\/span>
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\r\n\u3000\u30002017 was a special year for Cheng Yan. Because in 2017, CNFONU Technology became the first listed company engaged in mother-infant nutritional products in China.<\/span>
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\r\n\t\u25b2Photo of the Listing Ceremony<\/span>\r\n<\/p>\r\n
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\r\n\u3000\u3000Ten years of unremitting efforts have finally paid off. He has achieved success for the time being, and good news has come one after another.<\/span>
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\r\n\u3000\u3000At the beginning of 2018, CNFONU and the world's leading biopharmaceutical company, Pfizer's Wyeth Pharmaceuticals signed an Exclusive Nationwide Distributor Agreement, becoming the sole supplier of mother-infant products of Wyeth Pharmaceuticals\u2019 Centrum brand in China, and fully operating mother-infant series products of Centrum.<\/span>
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\r\n\t\u25b2Signed a Contract with Centrum, Wyeth Pharmaceuticals, Pfizer.\r\n<\/div>\r\n
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\r\n\u3000\u3000This means: CNFONU has become the only company in mother-infant industry that operates international top brand and domestic first-class brand at the same time, which has obtained unanimous praise in the industry.<\/span>
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\r\n\tSeek strategic breakthrough<\/strong>\r\n<\/div>\r\n
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\r\n\u3000\u3000In addition to building a good reputation, CNFONU is actively seeking innovation and breakthrough in technology research and development:<\/span>
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\r\n\u3000\u3000established \"Jinan University-CNFONU Joint Laboratory\" with the Life Science and Technology College of Jinan University; invited Professor Michael Crawford to be the chief scientist of Wellohi.<\/span>
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\r\n\t\u25b2The Unveiling Ceremony of Jinan University-CNFONU Joint Laboratory\r\n<\/div>\r\n

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\r\n\t\u25b2Professor Michael Crawford at Wellohi's Laboratory\r\n<\/div>\r\n<\/span>
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\r\n\u3000\u3000A series of measures above have enabled CNFONU to have the perfect product research and development ability; cooperation with the world-class scientist has further strengthened Wellohi's research and development strength.<\/span>
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\r\n\u3000\u3000The company is becoming better and better, but Cheng Yan, as the founder of the company, never slacks off. While he is busy with the business of the company, he still doesn't forget to upgrade himself by taking courses in the master's degree in Advanced Business Administration at Lingnan (University) College, Sun Yat-sen University.<\/span>
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\r\n\u3000\u3000Due to the premature dedication in the tide of entrepreneurship, there is no time for him to study. Cheng Yan hopes to fulfill his dream as a scholar, and learn more about professional and management philosophy.<\/span>
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\r\n\u3000\u3000Because the company is at the high-speed development stage, it needs massive external cooperation resources and talent reserve. Study for the master's degree has exactly provided an opportunity for Cheng Yan to seek for talent recruitment, exchange and cooperation in the industry.<\/span>
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\r\n\u3000\u3000In the course, through case analysis, he has a more concrete understanding of the process of enterprise development, and has gradually mastered a few more reasonable methods to deal with the problems that may arise.<\/span>
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\r\n\t<\/strong>Part of the interview record<\/strong>\r\n<\/div>\r\n
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\r\n\u3000\u3000Yi Yue:<\/em><\/strong> What was the company's original intention? What are the goals of CNFONU's future development?<\/span>
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\r\n\u3000\u3000Cheng Yan: <\/em><\/strong>The original intention of the company was to keep mothers and infants away from nutritional imbalance. The goals for future development are to make Wellohi the most trusted nutrition brand for mothers and children.<\/span>
\r\n
\r\n\u3000\u3000And I hope that in the near future, CNFONU will become the most respected nutrition enterprise in the industry. Let CNFONU's employees become the most dignified professional managers. Let CNFONU's consumers become the happiest and healthiest group of people.<\/span>
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\r\n\u3000\u3000<\/em>Yi Yue: <\/em><\/strong>What do you think is the advantage of CNFONU's products? Compared to other products, are there any unique characteristics?<\/span>
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\r\n\u3000\u3000Cheng Yan:<\/em><\/strong> First, from the point of view of product development, our company is conducting global research and development driven by technology.<\/span>
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\r\n\u3000\u3000We have established four research and development bases, including the Human Nutrition Research Laboratory in the UK, the Elma Joint Laboratory in the United States, the Alpha Joint Laboratory in New Zealand, and the Jinan University Joint Laboratory in China.<\/span>
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\r\n\u3000\u3000Meanwhile, we have also hired the world's brain authority Professor Crawford as our chief scientist to promote the core category DHA series to iterate the third generation embryo DHA series.<\/span>
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\r\n\u3000\u3000In addition, CNFONU has proposed the industry's first age-segment product planning concept. The products are finely matched according to the needs of different age groups, resulting in a much easier way in choosing our products, and laying a commodity foundation for the popularization of nutritional products for mothers and infants.<\/span>
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\r\n\u3000\u3000Second, from the source, CNFONU has eight official documents and its own factories. The original imports sales are up to over 50%; CNFONU is the leader of high-quality nutritional products for mothers and infants in the country.<\/span>
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\r\n\t\u25b2R&D Center at Self-built Factory\r\n<\/div>\r\n
\r\n\u3000\u3000The company's leading brand Wellohi mainly engaged in mother-infant products has a complete set of product category, with 6 series, 20 categories and 37 product regulations, covering every stage of mother-infant nutrition needs.<\/span>
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\r\n\u3000\u3000Third, in terms of suppliers, we only choose the products from Global 500 companies or companies rank top three in the industry.<\/span>
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\r\n\u3000\u3000Yi Yue:<\/em><\/strong> In 2017, Guangzhou CNFONU Health Technology Corp., Ltd. became China's first listed company engaged in mother-infant nutritional products. In your opinion, what advantages won the market favor for your company?<\/span>
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\r\n\u3000\u3000Cheng Yan: <\/strong><\/em>I think there are four major points:<\/span>
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\r\n\u3000\u3000First, CNFONU has always been a company with the awareness of awe in the industry: we adhere to the bottom line, emphasize on quality.<\/span>
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\r\n\u3000\u3000Second, we got perseverance. We focus on doing one thing solely in the past twelve years: nutritional products for mothers and infants.<\/span>
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\r\n\u3000\u3000Third, our company's strength is powerful with steady development. As the most fastest-growing enterprise in the industry, our company's performance is promising with stable personnel.<\/span>
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\r\n\u3000\u3000Fourth, we have strict systems and regulations. Some of the company's specifications, including financial specifications, system specifications, and process specifications are relatively complete. In-house transparency has also been maintained to ensure information symmetry among all sectors.<\/span>
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\r\n\u3000\u3000Yi Yue: <\/strong><\/em>Last year, Wellohi released China's first White Paper on China's mother-infant Nutrition Industry, and launched seven new products such as strengthening immunity, improving intestinal health and replenishing minerals. What is the reason for launching so many new products all at the same time?What are the company's considerations towards these new products?<\/span>
\r\n
\r\n\u3000\u3000Cheng Yan: <\/strong><\/em>first of all, our company's strength plays an important role. After the listing of the enterprise, research and development investment was increased significantly, improving new product research and development capacity and accelerating commodity iteration.<\/span>
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\r\n\u3000\u3000Second, we have the responsibility to commercialize raw materials and technology as soon as possible, so that mothers and babies can enjoy the scientific and technological achievements as soon as possible.<\/span>
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\r\n\u3000\u3000Finally, the market is leading us. Because consumers are more inclined to favor nutrition products with full complement and balanced supplement, they tend to have higher requirements for the perfection of product category.<\/span>
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\r\n\u3000\u3000Yi Yue:<\/em><\/strong> Constant development of retail is leading enterprises from paying attention to channel to valuing brand. Do you think \"brand-building\" is important to the enterprise?<\/span>
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\r\n\u3000\u3000Cheng Yan:<\/strong><\/em> there is no doubt that brands are an extremely important asset for companies,<\/span>
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\r\n\u3000\u3000especially in the era of consumption upgrade. Brand is a magic weapon for consumers to recognize enterprises, acknowledge products, and eventually become consumers and loyal fans of these enterprises and products.<\/span>
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\r\n\u3000\u3000A competitive brand image makes it easier to capture consumers' attention, seize market share, and create consumption barriers.<\/span>
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\r\n\u3000\u3000All of these will in turn benefit the marketing channels, because competitive brands will inevitably be more popular among marketing channels, so these brands will be more conducive to channel expansion.<\/span>
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\r\n\u3000\u3000Therefore, CNFONU has focused on holding a series of brand-building activities for so long to improve brand awareness.<\/span>
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\r\n\u3000\u3000For example, on March 9, 2019, our company held \"Wellohi Upgrade Intelligent Lauch\u2014Wellohi Brand Upgrade Conference and the Opening Ceremony of Li Rui Smart Baby Village\" at Guangzhou Chimelong Hotel.<\/span>
\r\n
\r\n\u3000\u3000The ceremony presented the latest achievements of brand promotion plan and brand vision system of Wellohi in 2019 to customers and colleagues.<\/span>
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\r\n\u3000\u3000Meanwhile, the company also invited Wellohi's parent-child ambassador and the village head in the TV show \"Where are we going, Dad\" Li Rui to personally host the ceremony of Wellohi Smart Baby Village and to energize the brand.<\/span>
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\r\n\t\u25b2Wellohi DHA is highly recognized by the player Pan Ziqi in Super Brain\r\n<\/div>\r\n
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\r\n\u3000\u3000Yi Yue: At the brand building level, what are the biggest setbacks and achievements you have encountered, and how did you cope with it?<\/span>
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\r\n\u3000\u3000Cheng Yan: What impressed me a lot is that there was a stage where I had realized that at least half of the company's advertising costs were wasted, and I didn't even know where the problem lay.<\/span>
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\r\n\u3000\u3000Later I realize that, to build a brand needs a combination of quality and effect and on-line and off-line linkage to maximize brand transmission.<\/span>
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\r\n\u3000\u3000This requires our company to attach importance to public relations communication and event marketing, so that the authority and momentum can serve our brand.<\/span>
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\r\n\u3000\u3000At the same time, we can't ignore social fission. We should make full use of the power of reputation to build core cities and build non-replicable brand value in smaller area; learn to focus on B-side brand exposure, to create a store consumption scene, so that the brand would be closer to the purchase scene.<\/span>
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\r\n\t\u25b2Wellohi DHA has become the designated product of the 24th World Memory Championships\r\n<\/div>\r\n
\r\n\u3000\u3000Yi Yue:<\/strong><\/em> Entering a new consumption era, \"brand-building\" has officially entered into each brand's agenda, what kind of brand communication do you think can effectively build a brand?<\/span>
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\r\n\u3000\u3000Cheng Yan:<\/em><\/strong> After a long period of exploration, I believe that \"brand-building\" needs to cover the followings:<\/span>
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\r\n\u3000\u3000First, be younger: <\/strong>cater to mainstream consumers over the next decade, such as packaging upgrades.<\/span>
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\r\n\u3000\u3000Second, be vivid:<\/strong> the brand should become an IP and be more specific to attract consumers to enjoy it, such as the IP Daxi, or the endorsement by Li Rui.<\/span>
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\r\n\u3000\u3000Third, be interactive: <\/strong>communication is more able to be favored by core consumers than lecturing, such as Smart Baby Village.<\/span>
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\r\n\u3000\u3000Fourth, be scenarized: <\/strong>the communication should correspond to the use of the scene, the consumption scene is the key after brand cognition, such as focus advertising.<\/span>
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\r\n\u3000\u3000Fifth, be exclusive: <\/strong>set the core goods and core consumers, deploy customized mindset to serve the core consumers, such as the membership system.<\/span>
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\r\n\tWalk with honors: awarded the title of \"Quality Assured Brand with Consumers' Best Trust\"\r\n<\/div>\r\n\r\n
\r\n\tIn 2008, awarded the title of \"Key Brand Legal Protection Unit\"\r\n<\/div>\r\n<\/span>\r\n
\r\n\tIn 2013, awarded the title of \"Quality Assured Brand with Consumers' Best Trust\"\r\n<\/div>\r\n<\/span>\r\n

\r\n\tIn 2014, awarded the title of \"Exemplary Unit of Care for Mothers & Infants Health and Credit Management\"<\/span>\r\n<\/p>\r\n\r\n

\r\n\tand the title of CBME China \"Ten-year Service ward\" of pregnant mothers & infants industry\r\n<\/div>\r\n<\/span>\r\n
\r\n\tIn 2015, Wellohi became the strategic partner of the 24th World Memory Championships\r\n<\/div>\r\n<\/span>\r\n
\r\n\tWellohi DHA became the \"designated product of the 24th World Memory Championships\"\r\n<\/div>\r\n<\/span>\r\n
\r\n\tIn 2016, became Standing Vice President Company of Guangdong Health Care Industry Association\r\n<\/div>\r\n<\/span>\r\n
\r\n\tIn 2017, became China's first listed company engaged in maternal-infant nutritional products, stock code 871162\r\n<\/div>\r\n<\/span>\r\n
\r\n\tAwarded the title of \"National High-tech Enterprise\"\r\n<\/div>\r\n<\/span>\r\n
\r\n\tAwarded \"Excellent Enterprise of 2017\" by Guangdong Health Care Industry Association\r\n<\/div>\r\n<\/span>\r\n
\r\n\tIn 2018, signed an Exclusive National Distributor Agreement with Pfizer's Wyeth Pharmaceuticals\r\n<\/div>\r\n<\/span>\r\n
\r\n\tWon the title of \"High Growth Enterprise in Haizhu District\"\r\n<\/div>\r\n<\/span>\r\n
\r\n\tBecame \"Storage technology-based SME\u201d\r\n<\/div>\r\n<\/span><\/span>","url":"\/index.php?m=News&a=show&id=409&l=en","template":"","posid":"1","status":"1","recommend":"0","readgroup":"","readpoint":"0","listorder":"0","hits":"186","createtime":"1551783237","updatetime":"1552877370","lang":"4","pic":"\/Uploads\/201903\/5c8f072fd728f.jpg","pospic":"\/Uploads\/201903\/5c8f073851dc2.jpg","date":"2019.03.05"},{"id":"391","catid":"15","userid":"1","username":"admin","title":"Fifteen seconds, thousands of roulette! Wellohi Algal Oil, Intellectual Gold Product Publicity Advertisement occupied MTR (Shenzhen) Metro Line 4","title_style":"","thumb":"","keywords":"CNFONU Guangzhou","description":"Recently, Guangzhou CNFONU Health Technology Corp., Ltd.'s maternal and infant nutrition brand Wellohi product advertisement successfully landed in Shenzhen Metro!This product advertisement covers MTR...","content":"\u3000\u3000Recently, Guangzhou CNFONU Health Technology Corp., Ltd.'s maternal and infant nutrition brand Wellohi product advertisement successfully landed in Shenzhen Metro!This product advertisement covers MTR (Shenzhen) Line 4 multi-media digital large screen, respectively on Line 4 Qinghu, Shenzhen North Railway Station, Shanghailin, Exhibition Center and Fumin 5 subway station points for 15 seconds, the daily thousands of roulette, to get near the consumers, and let consumers feel video link of heart and strength of Wellohi.<\/span>
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\r\n\t\u3000\u3000Video link: <\/span>https:\/\/v.qq.com\/x\/page\/m0830scwnok.html<\/span><\/a> \r\n<\/p>\r\n

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\r\n\u3000\u3000Found in the 2007, Wellohi, has been committed to creating DHA brain intelligence nutrition brand and providing high-quality nutrition or mother and baby.Relying on  listing background of CNFONU and advanced brand concept, Wellohi has made positive contributions in promoting the development of maternal and infant health industry through a series of brand marketing measures and won the recognition and trust of the industry and users.<\/span>
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\r\n\u3000\u3000This advertising focuses on Wellohi's algal oil soft capsule and Wellohi intelligent gold DHA algal oil gel candy, the two key strengths list.Wellohi algae oil soft capsule adopts Life's DHA algae oil imported from the United States and is certified by FDAGRAS of America.2017, Wellohi algae oil soft capsule advertisement landed on CCTV,  and broadcasted respectively in the prime time file of CCTV 1, CCTV 7, CCTV 10 and other CCTV channels.<\/span>
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\r\n\tAdvertisement of Wellohi Algal Oil Soft Capsule Once Landed on CCTV\r\n<\/div>\r\n
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\r\n\u3000\u3000Wellohi intelligent gold DHA algal oil gel candy, native in New Zealand, contains about 100mg of DHA per grain, which is not transmitted through the food chain.The product was patronized by the village chief of \"\" Li Rui. The product was introduced by Li Rui - Wellohi's parent-child ambassador, \"Where Are We Going, Dad?\", and \"Village Head\".<\/span>
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\r\n<\/p>\r\n\u3000\u3000Nowadays, the subway is used as a vehicle for the high frequency of urban population, and it becomes a powerful channel for the promotion of Wellohi brand.In the future, we will continue to draw on major media platforms to approach consumers and deepen their understanding of Wellohi, so as to enter consumers' hearts and improve the popularity and identity of Wellohi brand.<\/span>
\r\n<\/span>","url":"\/index.php?m=News&a=show&id=391&l=en","template":"","posid":"1","status":"1","recommend":"0","readgroup":"","readpoint":"0","listorder":"0","hits":"211","createtime":"1548143656","updatetime":"1548922098","lang":"4","pic":"\/Uploads\/201901\/5c52abb392e6a.jpg","pospic":"\/Uploads\/201901\/5c52abbacaaae.jpg","date":"2019.01.22"},{"id":"390","catid":"15","userid":"1","username":"admin","title":"Wellohis Parent-Child Ambassador Li Rui Came to Guangzhou to Shoot Advertising Film for the Brand!","title_style":"","thumb":"","keywords":"Wellohi","description":"On January 19, Wellohi's parent-child ambassador [1] and \"Where Are We Going, Dad?\" - \"Village Head\" Li Rui made 2019' s latest advertising blockbuster for Wellohi brand.","content":"

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\r\n\t\u3000\u3000On January 19, Wellohi's parent-child ambassador [1] and \"Where Are We Going, Dad?\" - \"Village Head\" Li Rui made 2019' s latest advertising blockbuster for Wellohi brand.<\/span>\r\n<\/p>\r\n

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\r\n\t\"\"\r\n<\/p>\r\n\u3000\u3000Li Rui, a professional host.His hosting style is unique and he is a very friendly host.In the course of presiding, Li Rui always gives  persons a calm and witty feeling.In 2013, Li Rui joined the parent-child outdoor reality show program - \"Where Are We Going, Dad?\" with the role of \"Village Head\", and served as \"Village Head\" in which he revealed that the image of simple and honest and steady is deeply loved by the audience all over the country, and is affectionately called \"Brother Rui\" by the audience.<\/span><\/span>
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\r\n\u3000\u3000\"Village Head\" Li Rui, has been championed by many well-known brands with good public image and public interest, and has been declared to be the parent-child ambassador of the famous maternal and infant nutrition brand, Wellohi, in 2019.Today, Li Rui came to Guangzhou to shoot the latest advertising film for the Wellohi brand. No matter in front of the camera or outside the camera, \"Village Head\" Li Rui continues his image of children king of \"Village Head\" in \"Where Are We Going, Dad?\" and interacts with small actors with warmth, showing the brand's new image of Wellohi that is healthy, loving and energetic.<\/span>
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\r\n\t\"Village Head\" Li Rui at the Shooting Scene of the Wellohi Brand Advertising Film\r\n<\/div>\r\n
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\r\n\u3000\u3000Wellohi and Li Rui became attached in May of last year, when Li Rui was invited to participate in  \"Love Upgrades, Win the Future\" 2018 enterprise strategic promotion conference for membership group of Wellohi brand.At the scene, a Wellohi terminal partner mentioned that he hoped Li Rui could come to their store to have a look, because many parents and children liked \"Where Are We Going, Dad?\" very much and liked him very much. if they could see him, it would be their happiest thing.It is this remark that has sharpened Li Rui's inspiration. He has been thinking about how to help more people realize the knowledge of healthy life through public welfare.Therefore, Li Rui and Wellohi \"married for love\" at the \"3rd China i Berry Awards Ceremony\" and both sides joined hands in public welfare cooperation around maternal and infant nutrition and health.<\/span>
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\r\n\u3000\u3000In 2019, \"Village Head\" Li Rui officially became Wellohi's parent-child ambassador.<\/span>
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\r\n\t\"Village Head\" Li Rui and Young Actors Has a Warm Affection Interaction<\/span>
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\r\n\t\"Village Head\" Li Rui and Senior-level Staff of CNFONU Communicates Eagerly\r\n<\/p>\r\n
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\r\n\u3000\u3000Wellohi signed a contract under which Li Rui acts as the brand's parent-child ambassador, making more consumers understand Wellohi.In 2019, Wellohi will carry out new upgrading of  its brand in an all-round way in order to bring new consumption experience to users, continuously to popularize maternal and infant nutrition and health knowledge, and do our best to improve the national physique.<\/span>
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\r\n\tGroup Photo of Cheng Yan, General Manager of CNFONU and \"Village head\" Li Rui\r\n<\/div>\r\n
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\r\n\tGroup Photo of On-site Staff and \"Village head\" Li Rui\r\n<\/div>\r\n<\/span>
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\r\n\u3000\u3000More splendid contents are updated, please respectfully pay attention to the official net most recent news!<\/span>
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\r\n\u3000\u3000[1]Wellohi's parent-child ambassador is an ordinary food spokesman with Wellohi only endorsements the general food series of Wellohi, including 12 ordinary food products such as intellectual gold DHA algal oil gel candy and so on.<\/span><\/span>
\r\n<\/span>","url":"\/index.php?m=News&a=show&id=390&l=en","template":"","posid":"1","status":"1","recommend":"0","readgroup":"","readpoint":"0","listorder":"0","hits":"217","createtime":"1547897854","updatetime":"1547897854","lang":"4","pic":"\/Uploads\/201901\/5c52a7fb8da41.jpg","pospic":"\/Uploads\/201901\/5c52a80674d1e.jpg","date":"2019.01.19"}],"p":3,"catid":15,"l":"en"}