This grand event was attended by all the invitees related in this industry. A grand event of the maternal and infant industry attended by more than 1,000 people - Western Summit of 2019 CBME China Children-Baby-Maternity Retail Conference kicked off in Chengdu on May 9! This summit was attended by many professionals in the industry including Gu Xiaoyuan, General Manager of Informa China (Hangzhou), Tang Dong, Senior Director of Retail Service Department of Nielsen China, Yuan Xin, Professor and Doctoral Supervisor of Institute of Population and Economic Development of Nankai University, Chen Yue, Chairman of Chengdu Zhongyi Homeland Trade Co., Ltd., Luo Nengcai, Chairman of Kunming Dengkang Infant & Toddler Product Co., Ltd., Zhu Mingming, national-level enterprise mentor, Zhu Xi, Principle Lecturer from EMBA Class and President Class of Overseas Education College of Shanghai Jiao Tong University, as well as channel dealers in the maternal and child industry across the country, to discuss the reform methods of retail terminals in the "future retail era" and provide a shot in the arm to the maternal and child retail industry.
Yang Pei, Vice General Manager of Guangzhou CNFONU Health Technology Corp., Ltd., was invited to attend the conference. He held a distinctive opinion on the status and future prospects of maternal and infant nutrition industry and shared thoughts on the brand strategy of its maternal and infant nutrition brand Wellohi, which received great attention and affirmation from the participants.
Summit on New Retail with Real Stuff Came out in Succession
The summit was attended by various enterprises related in this industry, and more aimed at the discussion of new retail. At this conference, a number of well-known experts and professional lecturers shared thoughts on population development trends and consumption habits with various industry players in the region, to help regional retail terminals improve their management capabilities, solve practical problems encountered in store operations, upgrade sales performance at stores and formulate future development plans, and committed to the regional consumer market. Real stuff on full display with ideas exchanged in turn!
Macro-level Interpretation of Regional Population Trends and Population Development Strategies
Yuan Xin, Professor of Institute of Population and Economic Development of Nankai University
"From the perspective of national birth population, before the launching of the One-Child Policy, the annual birth population was 16.35 million before 2012; after putting an end to the policy, the year 2016 witnessed 17.86 million, the peak of annual birth population, and then began to decrease, but by 2010, we were still the world's first most populous country, so there is no need to worry about the cliff-like or avalanche-type decline in China. In addition, future industrial targets may be mainly concentrated in cities and towns."
Understanding the New Generation of Consumers
Tang Dong, Senior Director of Retail Service Department of Nielsen China
"Consumer Trends - Rational Consumption. The female consumer also represent a sound driving force. Among consumers who received our interview, no matter how the next year changes, 37% of consumers felt that there was no greater change in consumption model, but 15% of these increased consumers felt that they would buy cheaper goods to meet basic efficacy.
In the era of rational consumption, the brand halo effect for consumers is no longer the major considering factor when choosing simple products. According to the research we conducted between 2018 to 2019, small brands witnessed growth by 26-27 percentage points. With the development of the Internet, more small brands will provide wider choices for consumers."
Survey Report Interpretation of the 2019 CBME China Children-Baby-Maternity Retail Industry
Gu Xiaoyuan, General Manager of Informa Markets (Hangzhou)
"The key words include birth rate decline, the advent of the omni-channel era, online and off-line, increasingly diversified consumer groups, market diversification, and pan-90s and second child. In the past three years from CBME's survey of the entire industry, how retailers can improve user experience and their services will be the trend for further development. It is recommended to implement continuous innovation, increase brand and product value, so as to achieve sustainable and healthy development of business."
Building a Quality Experience Store
Zhu Mingming, national-level enterprise mentor
"Experience store building, in our opinion, in fact, comparing stores in Europe and those in the United States, most of the luxury and service industries develop fairly well in Europe instead, because there is a set of services experience and newly designed process and model in Europe, i.e. the four steps we explore, exploration, definition, design and iteration. Continuously alternate such a new service design process, thus bringing about the growth of single customers."
After sharing of thoughts on the theme, round-table dialogue was held then and participated by guests including Gu Xiaoyuan, General Manager of Informa China (Hangzhou), Tang Dong, Senior Director of Retail Service Department of Nielsen China, Yuan Xin, Professor and Doctoral Supervisor of Institute of Population and Economic Development of Nankai University, Chen Yue, Chairman of Chengdu Zhongyi Homeland Trade Co., Ltd., Luo Nengcai, Chairman of Kunming Dengkang Infant & Toddler Product Co., Ltd., they conducted in-depth exchanges centering on the "new retail sales". Many of the views coincided with the brand strategy of Wellohi in the round-table dialogue. Yang Pei, Vice General Manager of CNFONU, benefited a lot from the exchange of opinions with industry experts and elites at this summit, and acquired many new ideas and inspirations for CNFONU and Wellohhi's future development.
Wellohi empowers the channel ecology and opens up new forces in the maternal and child nutrition industry
According to the status of mother-and-child industry and centering on the theme of the development trend of mother-and-child industry, Yang Pei, Vice General Manager of CNFONU, delivered a speech titled with "The Industry Continues to Achieve Developments" at the conference. In his speech, he introduced how the strategy of CNFONU transited from healthcare products thinking to nutrition products thinking, shared brand strategic planning of the company's mother and child brand Wellohi, as well as the company's technical support and product research and development results. Yang Pei, Vice General Manager pointed out that China's maternal and child nutrition products have entered a period of rapid development, and the filing system has triggered an outbreak in the industry. Supported by favorable policies from 2018 to 2022, the industry will usher in explosive growth, and the share of nutrition products in maternal and child stores is expected to exceed 15%.To seize this opportunity, the brand of maternal and infant nutrition must adjust the strategy by transiting from healthcare products thinking to nutrition products thinking, which includes four characteristics: 1. Whole process: continuous nutritional supplement throughout pregnancy preparation, pregnancy, nursing and 0-18 years old.2. Equilibrium: optimization of nutrition management, comprehensive replenishment of various nutrients, and prevention of nutrient deficiency and excess.3. Food-based/grade products: preventive treatment of disease, supplement nutrition instead of alleviating diseases, more applicable for daily supplements.4. Customization: nutrient arrangement according to the characteristics of different individuals. Product will be presented in package, and provided in phases. Take Wellohi's products as an example, its product has undergone the transition from health products to dietary supplements, whose product positioning has undergone the transition from the combination of efficacy to nutrient series in phases to the future of special medicine food category.
Yang Pei, Vice General Manager of CNFONU
In order to help its stores to better attract consumers, under the strategy of comprehensive brand upgrade in 2019, Wellohi has led the transformation of the entire industry by establishing a series of brand systems including model star city, the launching of spokesperson competition, sales PK competition, and thousand days nutrition public welfare activity, to constantly explore consumer consumption characteristics and market demand in the new era, and to empower the terminals.
Yang Pei, Vice General Manager explained in detail the dynamic sales system of the Wellohi brand.
The conference strengthened communication and exchanges between children-baby-maternity retailers, shared new technologies, disseminated new ideas, and looked forward to new trends, which will promote better and faster development of the industry. As a well-known maternal and child nutrition brand, Wellohi will continue to uphold the brand concept of "Make Mom's Love More Nutritious", continue to popularize maternal and child nutrition and health knowledge, and do our best to improve the national physique and empower the maternal and child nutrition and health!